Over at Cheezhead, Vanessa Dennis writes about the new Chicago-based Job Search Television Network (JSTN). The multimedia job search network is looking to expand its daily two-hour broadcast powered by Comcast into a 24-hour job ops channel. Currently JSTN offers companies the opportunity to create a video that features a company profile and a three-minute segment on an actual employee of the company talking about things like how they got hired, what gets dished up in the cafeteria, and any other company perks worth mentioning.
A group of six anchors rotate the segments each week to provide job seekers with a fresh face to go with their daily dose of jobs. At the end of the video, a code is displayed that the job seeker can plug into a text message, which will then automatically generate a link to the posting. JSTN is offering a multimedia recruitment platform that taps TV, mobile, and Internet users all at once. The videos air Monday through Friday from 6 to 8 AM CST and weekends from 7 to 9 AM, and current clients include McDonald’s, Allstate, US Cellular, and DeVry University. While JSTN is only offered in Chicago and Northwest Indiana, expect to see this company branching out into several different geographies soon.
It seems that posting creative job ads on YouTube is old news. You have JSTN, and there’s also CareerTV, the only global television programmer and interactive website designed to help college students and young professionals develop their careers. Claiming to be the world’s most visited career video website, CareerTV reaches its audience on two platforms - online at CareerTV.com and on television with a nationally syndicated half-hour program also titled CareerTV. It provides job seekers with free, personalized career profiles, career coaching, career-related videos, salary reports, and career news.
Have you job hunters used these resources? I’m curious as to whether TV and video are still fads in this space, or if they are actually helping hiring companies more quickly connect with talented candidates.