G.L. Hoffman has long billed himself as the wise, older mentor. He’s behind the successful blog What Would Dad Say?, and like most highly educated fathers, he always gives excellent advice. G.L. is a 25 year veteran of the business world. He’s also a serial entrepreneur who has created and consulted for dozens of start-ups and has lived to tell about it.
The point behind G.L.’s latest book, Dig Your Job: Keep It or Find a New One, is that while most of us have been working in some capacity since we were teenagers, how we do our work is mostly left up to us. Over years of working, each of us learns what works at work, and what doesn’t. We apply those lessons starting about mid-career when we become the most productive and valuable to our companies and bosses.
Dig Your Job includes hundreds of easy-to-read essays that each contain a pearl of wisdom about the work world that most people don’t learn until they’ve made a big mistake or two. Among them: How to make chicken salad out of chickens (or how to be positive), why you should interview for the job you don’t want (practice), and why to be wary of people who want to negotiate on your behalf (no one cares as much as you do). I particularly appreciated the quick and dirty lessons for would-be entrepreneurs.
Some of the press for the book touts it as a non-serious career book. I beg to disagree. While G.L certainly communicates with a personable and often comical style, his lessons are far from frivolous. Whether you want to get ahead in Corporate America or in your own business, you’d be well served to read Dig Your Job today.