Nearly every entrepreneur and a lot of business professionals I meet say that they want to write a book. I suppose this is with good reason. After all, says Sophronia Scott, a published book is the near equivalent of a business card.
Sophronia, who spent fifteen years writing for Time and People magazines before bursting onto the entrepreneurial scene as an expert in book publishing, has shared her lessons in a handy little volume, Doing Business By the Book: How to Craft a Crowd-Pleasing Book and Attract More Clients and Speaking Engagements Than You Ever Thought Possible, which shows business owners and solo practitioners how they can transform the vague idea of writing a book into the most powerful marketing tool their company has.
Having taught hundreds of courses on writing effective books, Sophronia is skilled at demonstrating how to construct your book so that your target audience has to have it. She knows that the mere magnitude of the publishing process is what holds a lot of people back from engaging in it. They believe that writing a book takes months, if not years, and so they put it off. To get readers moving, Sophronia breaks the book-building process into easy to complete chunks so anyone – even the busiest person – can manage it.
published three books, am producing a fourth, and brainstorming for a fifth, and I
learned a lot from Sophronia. Thanks to
her, in my new proposal I’ll hone my call to action and I’ll use my books to
turn up the volume on my speaking practice.
Doing Business by the Book has also helped me clarify whether I’d be
better served continuing to work with large-scale