I am re-reading Michael Port's
The truth is, though, not every client is a client you want, and it’s impossible to be all things to all people. As Michael says, when you deliberately select people to work with, you have the energy to do your best work (versus feeling drained and pressured all the time) and can connect with people on a deeper level and gain their trust (versus always feeling like you have to re-prove your case and fight for the next project).
Michael suggests taking the following steps to create the perfect client roster:
1. Define the characteristics of your ideal client. What type of people do you love being around? What do they talk about? What ethical standards do they follow? What’s their personality? How do they learn?
2. Look at your current client base. Who do you love interacting with the most? Who are the clients who don’t feel like work to you? Get a clear picture of these people in your head. Write down the top 5 reasons you like working with them.
3. If you were only working with ideal clients, what qualities would they need to possess in order for you to do your best work with them? Be selfish and write without thinking or filtering your thoughts.
By knowing who your ideal clients are and selecting only those who have at least 75 percent of the qualities you identified, you will have more fun, accomplish greater results, and experience more fulfillment in your business.