In order to help students secure a job after graduation, PwC will host “Personal Brand Week 2.0” – a program that shares the importance of and tools needed to differentiate oneself from the competition.
Paula Loop, US and Global Talent Leader for PwC says, “Creating a unique personal brand helps job candidates differentiate themselves. Personal Brand Week is a unique program that enables people to identify, create and communicate the unique traits that make them valuable to potential employers. Personal branding is absolutely invaluable in today's highly competitive environment."
The 2nd Annual Five Day Virtual Career Event Will Include:
- Monday, February 7th: "Building Your Network" – three simple steps to building a strong and authentic network
- Tuesday, February 8th: "You are What You Write" – the art of effective writing skills;
- Wednesday, February 9th: "Your Online Image Makeover" – promoting your online brand;
- Thursday, February 10th: "View from the Other Side: Getting the Job" – what recruiters look for in prospective hires;
- Friday, February 11th: "Pulling it All Together - Elevator Pitch and Body Language” – how to successfully express and articulate your personal brand.
On the last day of PBW 2.0, undergraduates can enter the “Best Elevator Pitch Contest” for the opportunity to win $5,000. The 30-second video contest asks participants to highlight what makes them valuable and unique to potential employers. The contest ends March 25.
What a great event! It's so important for college students to learn these skills before they look for work in the professional world.
More and more colleges hire etiquette consultants, such as myself, to teach dining etiquette to them so that they know how to conduct themselves when being interviewed over a meal. It's a smart investment.
I love the contest too. Very fun!
Posted by: Arden Clise | February 03, 2011 at 05:47 PM
@Arden: You are providing a critically important service. Keep up the great work!
Posted by: Alexandra Levit | February 21, 2011 at 04:33 PM