Did you know that there’s another baby boom on? Since the mid 2000s, the fertility rate in the U.S. has been at its highest since 1971, meaning that the generation preliminarily known as Generation Z is actually larger than its predecessor, the mammoth Generation Y.
The new boom is thought to be caused by a confluence of factors including a greater number of procreating immigrants and a high population of childbearing-age women – including those who have put off having children until their 40s.
Generational expert Neil Howe coined the term “Homelanders” to describe today’s children, stating that they are growing up in a time of “greater public urgency and emergency, both at home and around the world.”
For more about the Homelanders and what they'll be like as workers in 2030, check out my post on Intuit's Quickbase blog.