I’ve been thinking about what small businesses can teach larger ones about establishing and sustaining a strong culture, both in front and back of the store. I found at least one answer: Invite conversation and connection.
No small business I’ve encountered demonstrates this as well as Katie McCaskey and Brian Wiedemann’s George Bowers Grocery in Staunton, Va.
Head over to my column at the AMEX OPEN Forum to see why you might want to drive a few hundred miles for the experience of shopping there!
I've been in their neighborhood before! Next time I return, I will definitely visit. Are you based out of that area as well?
Posted by: Laura | June 07, 2012 at 05:30 PM
@Laura: I wish I was, but I'm here in Chicago, about eight miles from downtown. I hope to visit someday, though. It sounds really cool!
Posted by: Alexandra Levit | August 21, 2012 at 04:42 PM