Kevon Saber, the founder of personal wellness application Fig, perhaps best encapsulates the reason why investors are ready to throw millions at a startup that goes public:
“Entrepreneurship is about achieving outrageous results with limited resources.”
And for small-businesses owners taking your company public is an enticing dream. However, too many startups have mistakenly focused on that as the end-game, instead of perfecting their product, shoring up their customer service, or building brand loyalty and positive PR. Add to that today's volatile market, and alternative financing sources like crowdfunding, and businesses might want to think twice about the IPO—and focus more on getting back to basics.
Over at the AMEX Open Forum, we explore why the IPO is - and isn't - a realistic solution for today's up and coming firms.