Born after 1979, most have come of age during the recession, and their professional opportunities have been limited. Payscale, a provider of compensation data and software, and Millennial Branding, a Gen-Y research company led by personal branding expert Dan Schawbel, recently found that in general, Gen Y is unemployed and underemployed at a greater rate than the rest of the working population.
Gen Y Goes Retail
The research showed that although those in Gen Y admire companies such as Qualcomm, Google, Medtronic, Intel and Microsoft, they aren't holding out for jobs that would use advanced skills such as data analysis and social media optimization, opting instead to take lower-skilled jobs to pay the rent. In 2012, many Gen Y college grads hold either full or part-time jobs as retail floor clerks and sales associates.
They Do It Their Way
While they may be working at the mall now, Generation Y entrepreneurial ambitions. According to a recent study from freelancing website Elance, Gen Y workers are embracing the freelance lifestyle at a faster rate than their older peers. And Schawbel and his colleagues uncovered that the third most-popular major for Gen Y college students was entrepreneurial studies.
For more on what Gen Y is looking for in a work environment, check out the full article at the AMEX Open Forum.