Even if you are gainfully employed, a robust online presence is astronomically important for networking and career development purposes. This online presence should ideally include content that showcases why you are an expert in a particular area so that whoever happens to be looking wants to know you and work with you.
I used to exclusively recommend that people purchase their domain names (e.g. alexandralevit.com) and develop full-fledged personal websites. I still think that’s a good idea, but for those of you who are resistant or just don’t want to pay the $20/year, the good news is that LinkedIn, which I first wrote about here in 2010 has evolved to serve the same purpose.
To tackle the question of how to use LinkedIn to build an expert platform, I tapped Glenn Raines, who does this for a living via his business, Social Media Moves. Here are his best tips for getting started:
Devise a content strategy
According to Raines, you must first consider the art, which is shaping a narrative that conveys one’s value to a potential employer, partner, collaborator, or client. The science, on the other hand, involves adding frequently searched subject matter keywords into your LinkedIn section titles and skill descriptors. Use LinkedIn to share material related to your subject matter expertise, such as a new blog post, a new book you’re reading, or a key takeaway from an industry conference. Post an activity update at least once a week to stay on the radar of your LinkedIn followers.
For more from Raines, check out my full post on Intuit's Fast Track blog.