My friends Miriam Salpeter and Hannah Morgan are always on the cutting edge regarding the efficient use of social media for your career. Now, in their new book, Social Networking for Business Success, they provide advice for how to launch and grow a business or personal brand using social media. Here are four gems to start.
Keep up with the economic trends
Research shows the global workforce will become more and more reliant on freelancers and independents to get jobs done. Use social media to begin to market yourself and you will be ahead of the curve.
Grow your network
When it's time to land a new job or gig, you can't always rely on your close network to help you connect to opportunities. When you use social networking tools, you can engage with people from around the country and around the world and become a thought leader in your field.
Demonstrate your expertise
Anyone who hires you will want proof that you are as good as you say you are. When you use social media to demonstrate your expertise, you can show how well you know what's going on in your industry.
Highlight your emotional intelligence
Social media is great to showcase those hard to categorize skills, such as leadership, communication and judgement. When you maintain a vibrant community online, for example a LinkedIn group or Google+ community, you show an employer your leadership potential. Similarly, when your social media streams are 100% professional, they demonstrate you can stay out of trouble and represent an organization well.