Most companies I know with great cultures are pretty modest about it. “Working here speaks for itself,” one CEO told me recently.
But does it? While it’s true that positive word of mouth does tend to spread, organizations that excel at culture usually don’t receive anywhere near the level of recognition they deserve.
When it comes to culture in the workplace, the only thing that seems to be on most people’s radar is Fortune’s Best Companies to Work For list. Now that the list is almost three decades old, other publications have joined the ranking bandwagon, including Working Mother and Crain’s. If you're looking for recognition and promotion of your company's culture, you can apply to one of these lists, but the process can be arduous and the ratio of those that apply and those that win is daunting.
Take company culture recognition into your own hands. Whether you have a public relations staff or it’s just you, publicity is essential to furthering your cultural mission, motivating staff internally and encouraging others to emulate you.
It's not as hard as it sounds. For easy, inexpensive ways to promote your culture, check out my post at the AMEX Open Forum.