Why? Because looking at my blog for 30 seconds will tell you that I don’t do guest posts. I have never done guest posts. I may include tips from other experts, but the writing is always my own.
Yet people continue to ask me, because THEY want to do a guest post. They are making this initial interaction all about them. It doesn’t matter what I want or need.
This is not a good strategy for building relationships with people, especially managers and co-workers who have no vested interest in doing what you say.
What’s in it for them?
You might have heard the story of the salesman who greets a prospect by announcing, “I want to tell you about a great new product that has a thousand new features, all for the low price of…” The prospect stops listening as soon as she hears the words I want and slams the door in the salesman’s face.
One of the biggest mistakes you can make is to enter a negotiation or interaction with someone by expressly stating what you want. As I said in this post back in 2010, no one cares – they want to know what’s in it for them.
For my advice on how to proceed, check out the full post on Intuit's Fast Track blog.