Alexandra Levit's Water Cooler Wisdom

Building Culture in a Digital World

Quick quiz: true or false?

1. You don’t know anyone who works at your company.
2. You try not to involve yourself with your company’s digital networks.
3. When it comes to certain office protocols, you have no idea what is and isn’t acceptable.

If you answered ‘True’ to these statements, you’re part of the 20 percent of global employees who work on virtual teams, and your organization’s culture is a total mystery to you.

This is a problem, because even as we strive to enhance our cultures so our employees will stick around, our strategies mostly shut out employees who don’t come into our offices. If we want to encourage collaboration and track productivity, we have dozens of effective digital tools from which to choose. But when it comes to tools meant to inform and reinforce culture, there’s not much.

In a recent article for Fast Company, Austin Carr reported on a few new technologies that are a step in the right direction. Yammer, which is an enterprise social network that Microsoft acquired for $1.2 billion, acts like a Facebook for internal business use. It enables employees to exchange messages, media and status updates—integrating the option to “Like” a coworker’s post or give him or her “Praise” badges.

Taking it a step further is emotional intelligence company Kanjoya, which has a product called Crane that taps into an organization’s Yammer network and analyzes data to measure how employees are feeling at any given moment or on any given topic. Crane can tell, for instance if your employees are irritated by a new policy or don’t like the way management is handling a current issue. Although it’s not always clear what leaders should do with Crane’s data from a big picture perspective, the program at least allows them to address small details that might otherwise go unnoticed and fester.

For tips on how to effectively build culture in a digital world, check out my full post on the AMEX Open Forum.

What No One Tells You About Getting Raises

According to Tribe HR’s  Pay Raise Index, women received more pay raises than men during 2012, but men earned larger pay raises. TribeHR analyzed salary and workplace recognition (“kudos”) data from 20,000 employees at 2,200 small to medium-sized companies between Q1-Q3 2012, and found that, 7.4 percent of women received raises while only 6.2 percent of men received raises.

Overall, the Index reported that average salary increase for employees at small and medium-sized businesses grew by almost 11 percent between Q1 and Q3 2012. The size of the average salary raise grew from 8 percent in Q1, to 13 percent in Q2, but then dropped to 11 percent in Q3.

Peer Recognition: An Under-the-Radar Influencer

More interestingly, however, the study also examined the correlation between salary increases and employees who had received documented recognition for a job well done. It found that 85 percent of documented recognition was given by peers, and that employees who received recognition from peers were two to three times more likely to earn a pay raise.

So it’s recognition from peers rather than recognition from managers that matters most.  Go figure.  In any case, it has always been important to purposefully raise the visibility of your terrific contributions within the organization.  But given this new information, it’s now essential.  If you want a raise this year or next, it’s up to you to document as much positive feedback from your peers as possible.

How do you do this?  Find out more over at Intuit's Fast Track blog.

5 Never-Heard Networking Tips

When my friend Ben Casnocha sent me a copy of his new book, The Start-Up of You, I knew that I was going to read something innovative about networking.  After all, Ben wrote it with Reid Hoffman, the cofounder and chairman of LinkedIn, and if anything has changed the game of networking in the twenty-first century, it’s LinkedIn.

I was not disappointed.  And so I decided to write a Fast Track post with 5 networking tips from Ben and Reid that you haven’t heard before.  That article turned out to be my most frequently shared post this whole year. 

I hope you'll check it out and let me know what you think of the ideas, and if you would actually use them.

IBM CEO Study Shows Big Leadership Changes

A recent IBM study of more than 1,700 chief executive officers from 64 countries and 18 industries worldwide has some intriguing implications for organizational culture.

Although I’ve spoken with several HR leaders over the last few months about the necessity of transforming the way we work, I’ve always felt this uneasiness that CEOs weren’t on the same page. The IBM study assures me that this is not the case. Leaders clearly see that command and control is outdated and ineffective.

According to the research, companies that outperform their peers are 30 percent more likely to identify openness as a key influence. Using social media mainly, CEOs are encouraging their employees to create new workstreams that tap the collective intelligence of the firm and allow employees to connect with and learn from one another.

For more results on the IBM study and what they mean for you, head over to the full piece at the AMEX Open Forum.

Experts Talk Talent and Connectedness at Deloitte University

Today, I am attending a talent management thought-leadership summit at Deloitte University called The New Attraction: Talent, Technology and Connectedness in the Post-Digital Workplace. I am really looking forward to the discussions, which will address the relationship between the worker and organization; the changes being wrought by technology; and the rise of analytics as both unprecedented tool and cultural challenge.

Before we arrived on the Deloitte campus in Westlake, TX, I caught up with Dorie Clark, a fellow participant who is a branding expert and Forbes blogger.  Here are some of Dorie's thoughts as we both anticipated the event.

Dorie, if there was one message you would like to get across to senior HR leaders today, what would it be?

Even if you have made it to a certain rank, you need to think about and cultivate your personal brand over time.  You have to make an effort to reinvent yourself constantly, or else everyone's perception of you will be based only on what you've done or been in the past.  If you are expanding on your expertise, showcase that by writing for online publications so people begin to associate you with these issues.

What excites you most about today?

I love the idea of getting together with other experts who are on the front lines.  I'm especially looking forward to continuing my ongoing conversation with Tom Davenport, who helps organizations make better and more calculated decisions in a complex marketplace.

What do you feel is the relationship between talent and brand reputation?

It's a symbiotic one.  People will want to work for you if you are perceived as a company with A+ operations, and when employees are more satisfied and engaged, a company will have a better reputation  It's a virtuous cycle.

What impact does digital technology have on this relationship?

Digital technology allows companies to communicate to their audiences without any intermediaries.  For example, Best Buy's CEO just put together a YouTube video explaining some recent developments to employees, it was obviously available to everyone. I love that today's social tools draw people to your message and help you find and be found by people with similar interests.

For more of Dorie's ideas, check out her forthcoming book from Harvard Business Review, Reinventing You: Define Your Brand, Imagine Your Future. 

 

 

 

The 7 Habits of Highly Effective Virtual Teams

A virtual team is a group of people who work toward a common goal and are connected by technology though physically separated. Virtual teams scare a lot of people, who have visions of spending their time on all-night conference calls and not being able to trust team members they can’t see.

Nevertheless, the trend is coming at us like a full-speed train. A Google search of “virtual teams” revealed some interesting 2011 research published in Hypergrid Business, a magazine devoted to virtual teaming.

The study, “Virtual Work Environments in a Post-Recession Era,” conducted on behalf of Brandman University by Forrester Consulting, revealed strong adoption of virtual teams. Forty percent of survey respondents said that 40 percent or more of their company’s employees work in virtual teams today, and more than half expect virtual teaming to increase in the next one to three years.

Managerial concerns associated with virtual teaming are many. 57 percent cited earning trust, 49 percent cited communicating effectively, 43 percent cited managing projects and deadlines successfully and 43 percent cited creating consensus during decision making as among the top concerns.

Considering that virtual teams are so pervasive and so many managers are losing sleep over them, my Culture Beat column over at the AMEX OPEN Forum includes some virtual teaming best practices.  Hope you'll check them out!

4 Reasons Why Social Media Use = Great Customer Service

If you’ve bought anything in the last few years, you’ve no doubt noticed that customer service is not what it used to be.  Most of us don’t dare pick up the phone because we fear hearing that dreaded phrase:

“To hear a menu of options, please press 1.”

Now, however, some companies are finally getting it right, and their training ground has been none other than the prolific world of social media.  On her Perspectives blog, Mila Araujo provides these four reasons why companies that invest in social media achieve better customer service:

Social Media Requires High Engagement

Companies that have committed themselves to social media listen to what their customers are saying and the buzz around the web that’s related to the company, and they respond in real time.  Because they are routinely engaging their audience one-on-one already, they are more likely to provide excellent service.

Social Media Requires Adaptation

In order to do well in social media, you have to be dynamic, motivated, and nimble.  You have to be able to change quickly in order to use social media channels to deliver products and services more effectively.  Companies who live in this mindset require employees who do as well.

Social Media Tools Use Public Conversation Forums

The fact that everyone can see what you are doing and how you are responding to an issue creates a higher standard overall.  Companies that use social media are confident in their approaches and are trained to respond so they can offer a high level of consistent performance. On the other hand, the nature of social media allows for quick identification of less desirable behaviors that must be corrected quickly.

Social Media Enables Viral Behavior

Anyone using social media knows that bad press can easily go viral, and it doesn’t have to be by way of a major news story.  All it takes is one person to make a negative comment and others may join the discussion. This kind of viral spread ensures that social media-minded companies pay special attention to operations so an online PR disaster doesn’t occur.

This post was originally published on Intuit's Quickbase blog. 

How to Get from College to Career: Advice from Lindsey Pollak

My good friend Lindsey Pollak recently released a terrific new edition of her well-loved book, Getting from College to Career.  In the midst of the craziness of having a new book and baby, she generously shared some thoughts about what college grads can do to improve their careers in 2012:

What made you decide to do a new edition at this time?  

We’re living in a time of such rapid change in the world of business and careers that five years ago, when the first edition of Getting from College to Career was published, feels like “the old days.” At that time the economy was good and we were at the very, very beginning of social media and smartphone usage. I decided to write a revised edition of the book to make sure that readers would have the most up-to-date, relevant and forward-thinking advice for their job searches and careers.

 What's the most important piece of advice readers should take away from the new edition?

The most important piece of advice in the new edition is the same as the original edition: take action every single day to find a job and build your career. More now than ever, the people who succeed are the people who take consistent action. Momentum matters.

The good news is that today’s job seekers have so many more tools they can use to take action – LinkedIn and Twitter have both grown tremendously over the past five years, more organizations are providing job postings by social media and text messaging and Meetup.com and other technologies make networking opportunities more plentiful.

 How has job hunting changed in the five years since you launched the original edition of Getting from College to Career? What new tips have you added?

The two biggest changes since Getting from College to Career was published five years ago relate to the economy and technology.

In 2007, there were plenty of available jobs for recent grads, so my advice focused on figuring out what you wanted to do and taking the steps to get hired into a full-time position. Since 2008, job openings are much more scarce so I added a lot more advice on alternatives to full-time employment, such as freelancing, post-college interning and taking on project work.

The recession has also meant that job seekers have had to become much better at marketing themselves to employers. I don’t think the phrase “personal branding” appeared once in the original edition and now it’s everywhere. Job seekers need to be able to tell a clear story of what makes them unique and how that uniqueness will benefit an employer. Generalists are out; specialists are in – even at the entry level.

In terms of technology, Twitter didn’t even exist when I wrote the first edition and now it’s a crucial tool for career research and networking. In this edition I also include recent grad-specific advice on using LinkedIn, Facebook, Google Apps, Skype and other tech-based tools for job seekers. Of course, technology is moving so fast (just look at the skyrocketing growth of Pinterest!) that job seekers need to keep an eye out for new tools that could help them stand out and get hired.

You interviewed a number of successful professionals and asked them to share what they wish they'd known before starting their careers. What answers most stood out to you?

I was really struck by the number of people who credited their success to two things – their relationships and their passion. Yes, a lot has changed over the past five years, but these are two elements of a successful career that are timeless: build and maintain authentic professional relationships and find a career where you’ll be doing work you love. I expect I’ll be giving that exact same advice five more years from now and fifty years from now.

In addition to being an author and speaker you serve as a global spokesperson for LinkedIn. Can you share your top LinkedIn tips for recent grads?

Absolutely! LinkedIn is a very important tool for recent grads and far too many of them are still not aware of how valuable professional online networking can be at the beginning of your career. Here are my top five LinkedIn tips for recent grads:

1. Write a profile headline that displays your desired career. Your headline does not have to be a job title. The best student headlines clearly promote who you are and what you want to do when you graduate. For example, "Honors Student & Aspiring Public Relations Associate." Or “Pre-MBA Finance Major Graduating in 2013.”
2. Include a ton of keywords in your profile. Recruiters search for candidates by keywords, so make sure your profile is full of them. Find relevant words and phrases in the job descriptions of the positions you want and then pepper them throughout your Summary, Specialties and Skills sections.
3. Connect with everyone you know. Build your network by sending personalized LinkedIn connection requests to everyone you know -- friends, family, neighbors, classmates, everyone. Next, send each personal a customized message (no mass emails!) to tell them you’re job hunting and to explain what position(s) you’re looking for. Request some advice or a phone call to talk further, or ask if they can refer you to anyone they know in your desired field.
4. Join your alumni group. Join the LinkedIn group of any college, university or graduate school you’ve attended. Once you’re a member, you’ll begin to receive updates on the activities taking place – discussions, job postings, event announcements and more. Jump in and start participating, just like you did in college!
5. Search the Student Jobs Portal. The Student Jobs Portal is a collection of all entry-level job postings on LinkedIn. Search by job function or check out postings from featured companies. When you apply for a job through this portal, the employer will be able to see your full LinkedIn profile along with your application.

How to Avoid Trouble Online

By now, you’ve probably heard of Crystal Cox, the blogger who was sued for libel by Obsidian Financial Group after Cox wrote that some of their business practices were illegal. Cox is now required to pay $2.5 million because a judge ruled she was not a journalist and therefore not entitled to protect anonymous sources.

This is a scary story because one definitely gets the sense that Cox thought she was doing the right thing and had no intention of getting into hot water over it.  And I suspect that millions of casual social media consumers are in a similar boat right this minute.

Self-Censorship is Key

My rule of thumb for staying out of trouble online is not to post anything – anywhere – that you wouldn’t be comfortable seeing on the home page of Google, or that you wouldn’t want read by your grandmother or religious officiant.  This (usually) means no posts or images involving sex, drugs, or radical politics.

It’s Not Always Obvious

When you are employed with an organization, what you can and cannot post online takes on a whole new dimension.  In general, you should always think before you post, because there are the obvious no nos (such as not writing that you hate your company or that you are looking for a new job) and the not-so-obvious no nos (such as posting a company announcement on Facebook or giving a colleague a reference on LinkedIn).

Privacy Controls Are Not Everything

You are not excused from careful consideration if you make use of privacy controls on your social media networks, or if you don’t think you are “friends” with anyone who could disapprove.  This approach is by no means full proof.  As an example, a young professional I know in Chicago got fired after she called in sick but sent a live tweet to her friends from a Cubs game the same day.  One of her friends re-tweeted the remark, which eventually found its way back to the young professional’s boss.

Know the Rules

It is also critical that you understand that company’s policy when it comes to social media.  Hopefully, this is written down somewhere.  If you can’t find it, ask a contact in HR.  Otherwise, you could end up posting something that will cost you your job.  Even if you were completely in the dark and your intentions were totally innocent, at-will employment laws in most states mean that an organization doesn’t need a serious reason or in depth process to let you go.  And worse, if word gets around why you were fired, it may be difficult to secure another position because other organizations will be leery of your lack of discretion.

Thou Shall Not Resume Blast or Defame

Staying out of trouble online involves more than just social media too.  When you’re job hunting, be aware that when you post your resume in a public place, you risk your boss or HR department discovering it while sourcing candidates.  And, in light of the example at the top of this post, please do not defame anyone on a website.  It may seem like a good way to let off some steam, but your comments could come back to haunt you – if not legally, then personally or professionally.

If you’re a bit freaked out by this advice, that’s good, because it means you will be more vigilant. Remember: if in doubt about a piece of information, keep it to yourself.

This post was originally published on Intuit's Quickbase blog.