It’s my job to provide you with resources that help you better manage your career. In reporting on said resources, I always look for people who are extremely successful doing the very thing they are offering advice about. For Dan Schawbel, that thing is personal branding.
Fresh out of college, Dan was just a typical cog in the wheel at powerhouse technology company EMC when he began building his online empire. Now in his mid-twenties, Dan sits at the helm of a personal branding blog that is enormously popular in marketing circles. Dan’s new book, Me 2.0: Build a Powerful Brand to Achieve Career Success, has already managed to garner praise from the likes of Marshall Goldsmith, Keith Ferrazzi, and Dan Pink. Anyone who has read Dan’s blog is familiar with the 4-step process for discovering, creating, communicating, and maintaining a personal brand, and the book does a nice job of providing more detail on this. His real expertise lies in the online sphere, and the book is loaded with tips for how blogs, podcasts, and social networks can position individuals to find careers based on their passion, experience, and unique skill sets. Dan himself has done a fantastic job of using online tools for the purpose of networking and attracting business opportunities, and he generously shares his secrets in Me 2.0.
Me 2.0 proclaims that it is written for young
professionals (Gen Y/Millennials), but I believe it’s the must-have, current
book on branding for everyone with a need to enhance their reputation and stay
competitive in a tough business climate.
Me 2.0 proclaims that it is written for young professionals (Gen Y/Millennials), but I believe it’s the must-have, current book on branding for everyone with a need to enhance their reputation and stay competitive in a tough business climate.