« Take Your List of Ingredients and Make a Recipe | Main | Learn “Who’s Got Your Back” »

June 08, 2009

Comments

Very interesting blog, Alexandra. Kudos. But it’s missing an important part of the equation: Generation Jones, born 1954-1965, between the Boomers and Generation X.

Google Generation Jones, and you’ll see it’s gotten a ton of media attention, and many top commentators from many top publications and networks (Washington Post, Time magazine, NBC, Newsweek, ABC, etc.) now specifically use this term. The Associated Press' annual Trend Report chose the Rise of Generation Jones as the #1 trend of 2009.

It is important to distinguish between the post-WWII demographic boom in births vs. the cultural generations born during that era. Generations are a function of the common formative experiences of its members, not the fertility rates of its parents. Many experts now believe it breaks down this way:

DEMOGRAPHIC boom in babies: 1946-1964
Baby Boom GENERATION: 1942-1953
Generation Jones: 1954-1965
Generation X: 1966-1978

Here is an op-ed about GenJones as the new generation of leadership in USA TODAY:
http://www.usatoday.com/printedition/news/20090127/column27_st.art.htm

Here's a page with a good overview of recent stuff about GenJones:
http://generationjones.com/2009latest.html

And here's a five minute video featuring dozens of America's top political commentators discussing the importance of Generation Jones:
http://www.youtube.com/watch?v=1Ta_Du5K0jk

@BEOT: Thanks for the links, they are much appreciated. That's a cool video (don't you love You Tube?) I've heard of Gen Jones, but I thought they were a subset of the Baby Boomers. Maybe I should start making this distinction in my speeches about generational dynamics.

xsIcA3

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)