Students Need Personal Branding Too

Those of you who are current students need to be concerned about your image beyond how you portray yourself in interviews.  Here are some statistics to illustrate how your world has changed:

• 45% of companies conduct background checks on social networks (Careerbuilder 2009)
• 10% of college admissions officers conduct background checks on social networks (Kaplan 2009)
• Hiring is down 7% for the 2010 graduating class (NACE, September 2009)
• 63% of job-hunting college grads aren’t cleaning up their social network profiles (CollegeGrad.com, September 2009)
• 71% of college admissions officers receive friend requests from applicants (Kaplan, September 2009)
• Employers receiving 49 graduate applications for each vacancy (Association of Graduate Recruiters, July 2009)
• 59% of college grads send out 30 or more resumes as part of their job search (CollegeGrad.com, May 2009)

These developments can be scary, so to address them my friend Dan Schawbel has just launched Student Branding Blog, which is an offshoot of his successful Personal Branding Blog that will deliver career and personal branding advice for high school, college and graduate students.  The blog, with the support of experienced college career counselors and recent graduates, will help students capitalize on their own unique abilities. If you’re a current student, I highly recommend checking it out!

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