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« How to Give a Great Presentation | Main | It's the Little Things »

May 17, 2010


Thanks for the pithy summary of Cialdini's research-based insights on persuasion or (if one is on the receiving end) manipulation. It is always better to be self-away.

Here's some related books that I've found helpful in my writing and speaking about connective conversation and collaboration: Nudge, Sway, Click, Switch (see a trend there?) Also your readers may want to search for articles on "framing" and "priming."

Oops (red-faced me) I meant self-aware (not self-away)... guess i wasn't sufficiently present at the time I wrote the above comment

response to kare anderson

persuasion and manipulation are not the same thing. manipulation has an element of dishonesty that persuasion does not.
i am glad to see the term persuasion as it reflects the honesty that should be more abundant in business.

Thank you Nancy, -
rationally quite true - in real life the boundaries can be more murky

@Kare: I have Chip Heath's latest book on my desk. I've heard it's one of the best reads this year. Thanks for contributing to and following the discussion. It's great to hear from you as always!

@Nancy: I don't know that manipulation is inherently dishonest, although it certainly has a negative connotation.

While many of the ideas were familiar I enjoyed the examples in Switch.
You might also enjoy (if have not yet read) Sway, Nudge, Drive, On Being Certain and The Paradox of Choice

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