Over the last several years, I’ve given a few hundred presentations. I
like to think I get better each year, but that doesn’t happen
automatically. As a result of consulting experts and reading a lot on
the topic, I’ve compiled some best practices that I try to use in my
remarks to conferences, corporations, and universities across the
country.
Interact with your audience in advance
Learn as much as you can about the people you will be presenting to
so that you can customize your presentation to meet their needs. This
might involve having a phone conversation with the organizers in which
you probe them about their goals for the event, or polling participants
about typical issues they’re facing.
I also recommend providing written notes to the person who is going
to be introducing you. You don’t want that person to give too much
detail or the audience will zone out before you even take the floor.
However, if the introducer doesn’t provide enough relevant information
about you or toot your horn, the audience might not get enough of a
sense of your background and qualifications, and therefore might not be
sufficiently intrigued.
Make the most of your introduction
Arrive at your venue early enough so that you can test all technology
and audio-visual support elements before it’s time to speak. You do
not want the audience’s first impression to be you fiddling with the
clicker or searching your flash drive for the right presentation.
Once you are introduced, don’t waste too much time on “good mornings”
or “thank yous.” Rather, ask the audience some questions that will get
them engaged and thinking about the topic’s relevance right away, such
as “how many people used more than 10 Powerpoint slides in their last
talk?” These questions can be rhetorical, but do give participants a
brief moment to consider their responses. Then, say a few words about
why you’re there and what you plan to do.
You might include a powerful, personal anecdote that
illustrates why the audience should be motivated to listen. Since a
major goal of a strong introduction is establishing rapport, this
anecdote might be about a lesson you learned the hard way. Finish the introduction by briefly framing your key takeaways and
action steps.
Consider your structure
Remember when your high school English teacher asked you to prepare
an outline of your paper before you started writing? A speech or
presentation should be planned just as thoughtfully.
Ideally, your speech should have one major point and only three to
five subpoints. Here’s an example from one of my recent talks:
- Major point: You can be passionate about your
work without changing careers.
- Subpoint 1: Changing the way you think about
your job is more important than any actual change you can make.
- Subpoint 2: Considering a lateral move or
taking advantage of training and development opportunities can provide
new challenges and skills.
- Subpoint 3: Developing a product or process to
solve a vexing internal problem, aka intrapreneurship, is a great way to
reinvigorate your job and increase your visibility.
Your subpoints should include specific data and advice, but don’t go
overboard or you will overwhelm your audience. It’s far better to
include memorable anecdotes and examples that will resonate emotionally.
Another popular way to structure your main and subpoints is via a
story with a beginning, middle, and end. Sometimes, for instance, I
will take university students through the journey of Alyssa, a
graduating senior who is looking for her dream job.
Use Powerpoint slides sparingly
First of all, I believe in Powerpoint. I think it’s a great tool for
focusing your audience’s attention on a particular point. However,
Powerpoint has now been used and abused by speakers for years. Far too
many presenters rely on it as a crutch, cramming their slides full of
text and then reading from them.
My friend Guy Kawasaki has a
10/20/30 rule about Powerpoint slides. It states that a Powerpoint
presentation should have no more than 10 slides, last no longer than 20
minutes, and have no text in less than a 30 point font.
I think Guy’s rule as written is a little extreme, but he has the
right idea. In general, if your slides can stand alone, meaning someone
could just read them instead of attending your presentation, then you
have too much information on them.
If I’m giving an hour long talk, I generally have about 15 slides,
and they are highly visual with unique rather than stock
images. If you must use bullets, please put dark text on a light
background so that they are as easy as possible to read.
This post was originally published on Intuit's Quickbase blog.