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January 15, 2015


It's amazing that no matter how hard you work and how reliable you are, sometimes the stupidest tech hiccup can stop you in your tracks. Like the other day when I needed to print a document on my way to a meeting and my printer decided to stop functioning. I had to drag my laptop with me, which was much more cumbersome. Regardless of how on the ball I am, I need my technology to be reliable, too! (I'm a naming consultant so I feel compelled to add that Maxify is an awesome name. Nailed it!) #MAXIFY

@Elizabeth: Thanks! I will pass that feedback on to Canon. I'm sure they will appreciate it.

I really can't agree more with the importance of reliability. Being a small business owner means that you are selling yourself and if you can't be trusted to get the job done that you say you will do... well, then you aren't going to have a lot of repeat clients OR a great reputation in the business.

As a "new" entrepreneur in the PR business (stay tuned for!) I know how important this is because I manage my client's reputations for a living. If they don't deliver, it is nearly impossible to spin a positive angle! What's more, I agree with the idea that our own businesses need to be a priority as well - we can't be the shoemaker who has no shoes.

One unique business issue I'm facing right now is getting up to speed on all of the tech that is involved in running a business. From accounting software (did I mention I am in PR? Quickbooks is not something I am looking forward to learning...) to setting up company email to resisting the urge to smash my printer a la Office Space, doing these things for the first time can be frustrating!

@Lauren: Have no fear, my heritage is PR as well! Quickbooks is actually pretty easy - I promise!

Alex, these are all great points. In order to not overbook yourself and think before you promise, a business owner must be crystal clear on their priorities, so they can leave space for the most important thing. In my coaching practice, I often help leaders and entrepreneurs figure out what is taking all their time and energy away from the most important. It is a challenge when you have to do the work, plan for work and market for work, in addition to all of life's responsibilities. Most of the time, we need to either delegate, drop it, or decide we will do it ourselves. Getting help with prioritizing according to your business mission can be enormously stress relieving and profit generating.

It seems so simple but it's so important to follow through on commitments. I for one get excited by new projects but find I have to finish strong and deliver on projects I've already committed if I want to be successful. Great points for entrepreneurs to be reminded of!

It's so true that reliability, essentially trust, is what brings people, brands and businesses together. Some studies show this is even more important than content. Thanks for this reminder, Alexandra - so relevant both as an individual and a business owner.

@Amelia, @Simone, @Maggie: Letting the excitement of new projects take attention away from existing ones is a great point - we all have to be careful of this. I also appreciate the mention of prioritization. There is no situation in which we'll be able to say yes to everything all the time. We need to avoid saying yes in the first place so we don't let people down. And finally, yes, if people can't rely on you it doesn't matter how good you are. Plain and simple.

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