Consulting firm PwC first issued its Digital IQ research in 2007, and recently released a 2017 edition including over 2200 respondents from 53 countries. Of the business and IT leaders represented, 62 percent work in organizations with revenues of $1 billion or greater, and 38 percent have revenues between $500 million and $1 billion. In short, these companies certainly have enough resources to make substantial digital investments and realize big-time ROI from new technologies.
Digital Availability Explodes While Digital IQ Lags
Interestingly, though, that’s not what’s happening. The latest survey shows that Digital IQ scores—a measure of an organization’s capability to get strategic value from technology investments—have stagnated since PwC first started tracking them 10 years ago. Although new tools are entering the marketplace at rapid speed and the meaning of “digital” has expanded far beyond its IT heritage, most organizations haven’t kept up. Most are just at the very beginning of exploring what PwC calls the “essential eight:” internet of things, artificial intelligence, robotics, 3-D printing, augmented reality, virtual reality, drones, and blockchain.
One reason for this stasis, says PwC blogger Chris Curran, is that the previous wave of technology game-changers (cloud, mobile, analytics) still commands significant time and money at many organizations. Also, most organizations have still not dedicated specific senior leaders to focus on creating real business value from their companies’ investments in emerging technologies, and generally lack sufficient staff with the skills necessarily to exploit the potential of emerging technologies in their enterprises.
For the rest of the post, check out the QuickBase Fast Track blog.
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