Regardless of your industry or size, building a strong social media presence for your business is essential. Social media activity can generate the perception that your brand is worthy of attention. It can also help improve customer loyalty and patronage. But are social media marketing costs worth it?
To examine this question, let's consider the strategy of buying followers. The more haphazard your approach here, the less likely it is to pay off. Social media marketing costs are often best spent by implementing a highly targeted follower strategy.
Know What You're Really Buying...
The simplest and least expensive method to buying followers is to use a basic service that automatically adds a certain number of followers or likes to your social media account. While you may only pay a few dollars for 100 additions, you might be disappointed to learn that these new friends are bots and inactive accounts.
Many business owners try this approach hoping that an initial surge and/or having a high volume of followers will encourage interest from customers and other stakeholders. The hope is that those large likes or followers will lead to business expansion and growth.
Unfortunately, when it comes to social media marketing costs, you often get what you pay for. The added bot accounts often won't like or comment on your posts the way humans would. So while you are increasing your follower count, your engagement will likely stagnate. And, if your stakeholders decide to take a closer look at your account, a high number of followers combined with low engagement may negatively impact your reputation more than a low number of followers.
A better technique involves purchasing high-quality, targeted followers or likes, which typically cost from $.50 to $5 per follower, according to Chad Keller, a partner at Pittsburgh-based agency Eyeflow Internet Marketing.
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