Many organizations pride themselves on having predictable policies and procedures that drive performance and growth. However, given the rate of change in today's business world, sometimes being inflexible can be a problem rather than a solution. Having an agile process can help.
Agile processes are plans that involve advance planning and organization but also allow you to quickly change course if needed. To learn how business owners create agile processes in the real world, I consulted Mary Ellen Slayter, CEO of Baton Rouge, Louisiana-based B2B content marketing agency Rep Cap and Matt Weinberg, president of interactive digital agency Vector Media Group in New York City.
Why Use An Agile Process?
An agile process can be advantageous because it mandates a close consideration of your business goals, but can also be adjusted as you gain more information or as circumstances evolve.
“The agile framework forces owners to make decisions quickly and communicate frequently," says Slayter. “The emphasis on testing frees you from best practices so you can pursue the surprising insights that are unique to your business. In the end, the risk is actually lower because you're making fewer big bets."
It's also important to realize what agile is—and what it isn't.
“Just because you're agile doesn't mean you don't have process," Slayter points out. “Agile is not about flying by the seat of your pants—it's dynamically deciding how to deploy your resources to achieve your goals."
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