Around 20 years ago, leaders started to ask me if nascent AI-based technologies would eliminate the need for human workers. My response then was the same as it is now: not quickly and not totally.
Nevertheless, human jobs are transforming at a rapid rate. According to a 2023 McKinsey report, in the period from 2019 to 2022, the labor market in the U.S. alone experienced 8.6 million occupational shifts. This is a 50% increase from the prior three-year period, and by 2030, an additional 12 million shifts are projected. McKinsey also estimated that 30% of all hours worked by humans today could be automated by 2030.
It might be simpler if the march toward an AI-driven future meant that all human workers would eventually lounge their lives away on cruise ships – depending on technology for their very existence as in the 2008 Pixar movie WALL-E. In reality, though, humans will continue to work as we always have. The work will just look different.
The exact manner in which human jobs are evolving is driven by organizational concerns around profit and productivity. As we shared in our 2024 Age of Adaptability trends report, companies seeking to boost flagging human productivity must focus on finding the right blend of people and technology. We can do this with a thoughtful approach to job redesign and how human work can best be distributed and evaluated in the near future.
Job Redesign
I briefly talked about job redesign in the first article in this series. Job redesign is the process of rearranging or replacing tasks to better align work with real-time conditions inside and outside the organization.
While leaders may be focusing a lot of attention on job redesign now, the need for it is not unprecedented. For example, the bookkeeper job, once essential for every organization no matter how small, was redesigned in the 1980s to reflect the widespread adoption of accounting software. Back then, if you were a bookkeeper who wanted to remain gainfully employed, you had to determine how to add value beyond the software’s capabilities.
To be fair, job redesign is a more complex proposition today because the onslaught of AI-based technologies in our workplaces is impacting a larger number of jobs. But the transition shouldn’t be overwhelming, as the progression to more complete AI integration is occurring more slowly than most people think. Despite the excitement around generative AI, for instance, practical use cases are still limited. Industry analysts at Gartner even predict that in the next few years, we are likely to fall into a “trough of disillusionment” regarding what AI-based partners can do and what they can’t.
Many organizations have already learned the hard way that strategic job redesign does not involve blunt force – or bringing in a new piece of automation or an AI-based software program and letting go of all of the human employees related to that function. The most effective job redesign initiatives assign smart technology components to handle straightforward, repetitive tasks while human employees remain to provide essential oversight.
Firms like Accenture have already quantified how this shakes out. According to a recent analysis on the impact of generative AI, a current human customer service role can be broken into 13 distinct tasks. Of those 13 component tasks, four must still be fully performed by humans, four could be fully automated, and five involve human and machine partnership. Although Accenture didn’t say this, I’ll point out that the five partnered tasks require substantially more human skill than the four transactional tasks technology is replacing.
For the rest of this article, check out the ManpowerGroup Global Insights blog.
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