Alexandra Levit's Water Cooler Wisdom

How to Build Relationships with Generation Z

 Generation Z, defined as those born 1996-2012, is a diverse and cosmopolitan group of young people that may be inexperienced, but appreciates unique opportunities to contribute. What else do we know about them, and what can we do to better connect with Gen Z?

They are city dwellers who stay put

Not only is Generation Z more ethnically and racially diverse than prior generations, but members reside in heterogeneous environments as well.  According to a late 2018 study by Pew Social Trends, Gen Z-ers overwhelmingly reside in metropolitan as opposed to rural areas. Only 13 percent of post-Millennials are in rural areas, compared with 18 percent of Millennials, 23 percent of Gen X-ers, and 36 percent of early Boomers at the same ages.

They are less likely, however, to move. Only about 11 percent of Gen Z-ers had a different address from a year earlier, compared with 17 percent of Millennials and 20 percent of Gen X-ers and Boomers at the same ages. Companies that want to learn how to reach Gen Z as employees or customers should integrate into the nearest metropolitan community by offering free learning and social opportunities.

They lack concrete work experience

Per the Pew report, Gen Z-ers are entering adulthood with less experience in the labor market than prior generations. Only one-in-five 15- to 17-year-olds in 2018 (19 percent) worked at all during the prior calendar year, compared with 30 percent of Millennials and 48 percent of Boomers at the same ages. A little more than half of Gen Z-ers were employed during the prior calendar year. 

I’m fond of saying that one can learn transferable workplace skills like sales, marketing, client relations, and finance in any job – even in retail or fast food. The trouble is, fewer Gen Z-ers are taking these positions as teens, and therefore enter the professional world less prepared to succeed. As a workforce futurist, I believe Gen Z-ers are less gainfully employed because they are spending more time in school and prefer to balance their time doing meaningful activities. Therefore, strategizing how to connect with Generation Z should include designing part-time or internship opportunities that expose them to the business and introduce essential skills.

For more where this came from, check out the full piece at AMEX Business.

How to Cope with Long-Term Uncertainty

As much as experts want to predict how the coronavirus situation will pan out, the truth is that no one really knows what's going to happen. The good news is that there are several things business owners can do to reduce their uncertainty. 

1. Act on the outcomes you can realistically anticipate.

Businesses based on in-person interaction already know that customers won’t be coming in for a while. If you don’t yet have a digital means to offer your product or service, consider which products and services are most appropriate to sell online, and then add e-commerce to your website. There are a number of e-commerce solutions such as Shopify, BigCommerce and Squarespace.

While you may want to delegate this to a tech-savvy staff member, both of you should make note of the ways in which online business differs from brick and mortars. With the reduction in frequent in-person connection points, you'll need to go out of your way to engage with your customers via social media and email outreach. Try working with your marketing team to create a content calendar—either an old-school spreadsheet or a tech-based solution like Later or HubSpot—that tracks analytics around your social engagement so you can see what resonates with your customers.

2. Brainstorm with other business owners.

Another way you can deal with uncertainty is to identify other business owners in your sphere who are facing the same challenges you are, and come together to devise solutions to keep the collective group afloat. In particular, experts recommend launching online engagements that preserve the heartbeat and character of a community. 

Midnight Market, a Jersey City, New Jersey-based indoor festival that curates 20 food vendors to recreate an open air, international market, did just that. Understanding that they can’t open for the foreseeable future, Midnight Market’s owners rallied their partners to host a "Take-Out Flash Mob," that is, encouraging followers to order takeout from eight participating restaurants.

"It gives them a burst of cash to pay employees, keep the lights on and helps them continue normal operations so they can continue making delicious food for us!" the company wrote on its website.

To create a social distancing appropriate recreation of their event, Midnight Market promoted cocktail recipes that were easy to create at home, live streamed of DJ sets, and shared drinking games. And they're planning another one with a different selection of restaurants.

For the rest of my tips, check out the full article on the AMEX Business website.

 

Doing Right By Your Customers in a Crisis

Around the world, large companies are making unprecedented moves on behalf of their customers. Dunkin' is awarding its loyalty program members bonus points for using their drive thrus; luxury product manufacturer LVMH switched from making perfume to producing hand sanitizer.

But the COVID-19 pandemic and subsequent quarantining procedures present a dilemma for business owners. How should one engage with customers during this frightening period? Is there a right or wrong strategy? Here are three dos and don'ts for effective interaction.

DO offer cancellations and refunds to the best of your ability.

Even if you have a policy that expressly states that all sales are final, recognize that these are extenuating circumstances and err on the side of generosity, especially if products haven’t been used or services rendered. 

Andrew Maff, who runs a digital marketing consultancy, understands why many of his staffing agency customers have pulled their orders as a result of the COVID-19 pandemic.

“The job market is a big question mark," Maff says, "so to help our clients do whatever they can to make it through this, we’ve had to be creative.

"For example, while we didn't give outright refunds, we basically offered a hold. Most of our clients have a minimum of a six-month contract. We volunteered to hold the monthly payments for up to 90 days, and then re-evaluate," he explains. "We did have two clients start in March and we voided those contracts, saying we'd revisit in the next few months. For clients who paid us already, we stopped working for the time being and will use the funds as a pre-payment for future services."

DO send a small gift or coupon to make their immediate situation easier.

If your product or service correlates to pandemic-related needs, consider providing something for free or at a discount. While this strategy may help you upsell, this isn’t the goal. You can show your customers that you’re thinking about their well-being by sending a food delivery, a subscription or even a simple handwritten card.  

Lisa Barrington, an employee engagement strategist, realized that her clients could use her advice in their newly created work-from-home roles. She responded by developing and delivering pro-bono webinars as well as free, downloadable videos and resources. The response was positive.

"People wrote on my LinkedIn to thank me for the great resources on my website, and one of my students who'd never worked from home before commented that he really appreciated and found the video useful," Barrington says.

For the rest of the piece, head over to the AMEX Business site.

Stress and Anxiety Guidance from Northwestern's Chief Psychologist

Greetings, friends.

 

I hope everyone is staying safe and well during this unprecedented and challenging situation. As many of you know, my husband Stew Shankman is a Professor and Chief Psychologist at Northwestern Medical School. He provided some great advice to the media for coping with stress and anxiety of the pandemic and our current isolation procedures. It might be helpful to share with your families, friends, and teams.

 

NPR

CBS

NBC

The New York Times

WGN Chicago

         

Please let me know if Stew or I can help you in any way.

3 Innovative Business Trends for 2020

Remember when the year 2020 seemed incredibly far away? Sure enough, if we'd read about this year's new business trends in the late '90s, we might have thought they were pretty futuristic.

A few developments—including the artificially intelligent voice economy, democratized IT and enhanced social video—became reality in the last few years and form the basis of future business trends in 2020 and beyond. 

AI-Powered Voice Economy

Proactive voice response systems have long been a part of customer service. A proactive response from a machine prompts a human to ask a question. Then the machine answers and then asks a follow-up question.

For example, a customer might call a drugstore to order a prescription refill. The machine would offer the customer options; the customer could choose one, such as “Do I have a refill available?" and the machine could respond “Yes, there is one refill available. Can I fill the prescription for you?"

Phone-based customer service “robots" were once clunky and fussy, but the technology behind them is rapidly advancing. This progress is mostly due to improvements in natural language processing (NLP), or a machine's ability to process human speech patterns.

Artificially intelligent voice-based assistants like Alexa and Siri are taking off because if you think about it, it's much easier for humans to communicate with digital devices and software by voice than by typing onto a screen. Your assistant sits quietly in the background until you ask for its help, and thanks to NLP, it can respond to you far more accurately than in the past.

For the rest of the innovations, head over to the AMEX Business site.

How to Spot the 5 Subtle Forms of Workplace Bias

I’ve been thinking a lot about what it means to be a tall, white man.

While I am Caucasian, I’m not tall or male. And because depending on who you ask, between 70-80 percent of leaders have all three attributes, I’m wondering just how much my lack of two of them has held me back.

When I talked, off the record, to a gender bias researcher at a prestigious U.S. university, she informed me that I should not take my success for granted. Apparently, being a short woman in Corporate America means I must be twice as smart, twice as competent, and twice as hardworking.

Most clients wouldn’t tell me that outright as they don’t understand it to be true. It’s not like people readily believe that tall, white men naturally make better leaders. And that’s the thing about unconscious bias – it’s an automatic attitude or perception about a person based on a single attribute like gender, ethnicity, race, or sexual orientation that we are unaware we have and act upon. Unconscious bias is almost as old as humans, as our ancestors developed it to quickly categorize threats in a hostile environment.

In other words, we don’t mean to discriminate, but we can’t help it.

The good news is, we’re getting better at spotting subtle bias at work, as well as the business process improvement techniques and strategies that can root it out before it does too much damage to your culture. Let’s examine a few places bias at work will commonly show up, now or in the near future.

Resume Filters

We often don’t realize it, but we don’t review resumes and profiles on merit alone. When unconscious bias creeps in, we can negatively assess a candidate based on their name, photo, or educational institution. Therefore, using software to blind your applicants’ resumes, profiles, and sample interview tasks is the first element of your first business improvement plan. Full candidate details should not be revealed until your recruiters or hiring managers have had an opportunity to get to know them as an individual.

Unstructured Interviews

Unstructured interviews are not a solid predictor of employee performance for many reasons, but one is surely the subtle bias that results. When we chat informally with candidates, the conversation may proceed in a direction that takes away from the candidate’s relevant attributes. Your business process improvement plan should combat selection bias by including a new interview approach that asks every candidate the same questions, in the same order, according to the same evaluation criteria. You might also consider using a video-based chatbot assessment of interviewer speech and body language to check for potential bias there.

Female Notetakers

Do you have a meeting methodology in place? If so, use business process improvement methodology to mitigate the effects of unconscious bias. Recognize that in meetings, women tend to be asked to take notes more often than men and are more frequently the victims of crosstalk and credit stealing (men may speak over them or coop their ideas). Leaders must make a concerted effort to ensure that female participant contributions are respected and acknowledged equally, and this may be involve changing the way your meetings are structured.

Questionable Writing

Business communication is becoming more informal, and from a subtle bias perspective, that makes it increasingly dangerous because we are more prone to be lazy about what we say and how we say it. Thankfully, artificial intelligence can help you make business process improvements here. Certain document creation software, for instance, provides guidance 

on potentially sensitive or offensive language (i.e. “May the best man win”) contained in a presentation, and others scans text for inappropriately gendered pronouns as part of a general grammar check.

Homogeneous Teams

When we only have contact with our ingroup – or other people who share our demographic and/or psychographic characteristics – we perpetuate unconscious bias. Strategize business process improvements that will diversify your team both traditionally (gender, ethnicity, race, etc.) and cognitively (point of view, background, etc.). This might mean recruiting teammates from new sources and devising ways to bring forward talented individuals who might not be the perfect candidates on paper.

Even a few business process improvements in this area will help you head off subtle biases at the pass. And, if you question your need to make them, spend a few minutes at the Project Implicit website. Designed by Harvard, University of Virginia, and University of Washington psychologists, the site administers Implicit Association Tests to measure personal bias. While you may be unpleasantly surprised at what you uncover, it may well serve as the motivation you need to address this critical issue.

 

Emphasizing Cognitive Diversity: Can It Be Taught?

A few years ago, I worked with The Billie Jean King Leadership Initiative (BJKLI) and The Deloitte University Leadership Center for Inclusion on a survey that sought to provide modern context around the notions of diversity and inclusion. Among other things, the research asked nearly 4,000 global professionals of all levels, ages, genders, races, ethnicities, and sexual orientations how they define these terms.

It might not come as a surprise that most baby boomers and even X-ers (read: the chronologically older people in the workforce today) think representation and assimilation when they consider the notion of diversity. Millennials tend to view it a bit differently, though. For them, workplace diversity and inclusion go beyond ensuring that people of all genders, races, ethnicities, religions, and sexual orientations are welcomed into the organization.

While this form of diversity is obviously important and essential, millennials also value the respect and consideration given to employees as individuals with different backgrounds and perspectives. This is referred to as cognitive diversity, and it means that employees can come to work and share their ideas, philosophies, and contributions as their complete selves – without fear of negative consequences.

Over the last few years, the workplace in general has improved when it comes to fostering cognitive diversity. I think we have the millennials to thank for that, because they now comprise a majority of the global workforce and are entering leadership positions – and disrupting them – and average of ten years earlier than members of prior generations. That being said, it’s not unusual to hear someone like a young, transgender, first generation American raised in a rural environment say they feel misunderstood and ignored in a big city corporation because “apparently I don’t have the background, experience or tenure to be taken seriously.”

Fortunately, though, not only can cognitive diversity be taught, but it can be systematically integrated into an organization’s culture. The first step is to educate baby boomer and Gen X-er leaders about cognitive diversity and its benefits. Once leaders fully understand why it’s good for business to be as inclusive as possible, they can acknowledge the limitations of hierarchies and minimize barriers to communication and engagement.

Rather than making critical decisions in a vacuum, leaders should take care to include voices and votes that are truly representative of the employee population. This is especially important when it comes to innovation, as many of the freshest ideas come from unexpected places. They should establish cross-functional pilot projects or committees that seek to improve business outcomes through diverse collaboration, and finally, they should put online and offline feedback mechanisms in place so all employees feel comfortable and encouraged sharing real-time thoughts.

Of course, if you’re working for a company that hasn’t mastered hiring diverse employees in the first place, you can’t put the cart before the horse. First and foremost, you must continue your work to ensure you have a population from which to solicit cognitively diverse perspectives.

Did you miss our webinar on the next generation of diversity and inclusion? Catch the replay and let us know what you think!

 

2020 Best Practices in Workforce Management

The global workforce today is anything but static. Both HR professionals and individual managers must continuously adjust employment configurations in response to evolving business conditions and increase their applied technology skills – meaning they understand how to leverage available software to manage their workforces more efficiently. At the same time, 21^st century business developments have mandated a focus on a more sophisticated employee experience that provides meaningful interaction for all types of hires at all stages of the employment lifecycle.

Visiting the KronosWorks annual customer conference to promote The Workforce Institute’s new book, “Being Present: A Practical Guide for Transforming the Employee Experience of Your Frontline Workforce,” I dug more deeply into the specific mechanics of the 2020 hourly workforce and devised these considerations for frontline managers.

Administrative Automation

Timekeeping and scheduling are perhaps the most obvious uses of hourly workforce automation. A target software solution should facilitate tracking, managing, and optimizing employee time (including hours worked, absences, employee preferences such as desired location, job type, and hours, and skills/certifications needed to do the job). Similarly, a scheduling component can improve your ability to forecast accurately, distribute your labor more effectively and minimize mistakes due to human error. Administrative automation can streamline your payroll process to ensure timely and accurate payments, file the appropriate taxes, and minimize compliance risk. It can also simplify your compensation management for greater visibility and governance and help you keep up with Affordable Care Act (ACA) compliance with enhanced benefits administration, reporting, and auditing.

Advanced Analytics and Machine Learning

When analytics capability is organically present in your workforce management solution (as opposed to layering a different solution on top of it), it’s easier and faster to collect consistent and reliable data, create insightful visualizations, and measure progress on goals that matter to the business. And, workforce management software is getting smarter all the time, examining your data through a variety of lenses and making original and proactive recommendations based on what’s happening right now as well as your employees’ preferences.

Systems Integration

While there are certainly enough HR technology vendors to cobble together any sort of configuration you want, I feel it’s essential that a workforce management software integrate closely with all the data sources that feed into and influence it. Therefore, it makes sense that the best solution is housed in the cloud, able to plug into your existing technology infrastructure and use open APIs to extend platform functionality.

Employee Experience Management

Speaking of integrated functionality, your employees will have a more intuitive, less confusing experience if your solution facilitates a consistent process of engagement through recruitment, onboarding, workforce management, learning, payroll, and performance. The talent acquisition piece, including application and candidate relationship management, interview scheduling, offer delivery and negotiation, and pre-start communication is particularly critical since it’s potential hires first glimpse into the tech-savviness of your organization and can absolutely mean the difference between securing the best talent and losing it to a competitor.

Managing a frontline workforce in the 2020s may be a challenge unlike any you’ve faced before, but the good news is, the right tools can reduce the complexity, reduce time to productivity, and help retain the strongest workers longer.

Questions To Ask Before You Jump on the Tech Bandwagon

Rapidly advancing technology offers a terrific opportunity to take your business to the next level and infuse your company's culture with an innovative spirit.

Every year unveils new software and apps with the potential to simplify processes, streamline workflow, improve communication and increase employee and partner productivity and efficiency. However, just because a solution is new and shiny, doesn't mean that it's right for your organization and culture—at this point in time or ever.

As a business owner, you don't want to introduce too many programs that don't integrate with existing systems, don't map explicitly to your strategic and operational goals or don't make sense cost-wise. You also don't want to jump on the tech bandwagon so many times that you overwhelm your employees and run into user adoption problems.

Purchasing software for your business should include a comprehensive analysis of your needs, as assessed by your fellow leaders, partners and vendors. Establish a concrete objective, detail the projects or tasks the new solution will address and determine your end users. Then, talk with stakeholders to land on an execution plan, deciding whether you'll go with a single department pilot, a phased approach or a full-scale, simultaneous rollout.

Your final step involves asking any one of the following provider-related questions before buying software.

1. What functionality does the software provide?

Study the profile of the employee who will use the software. View experiential demos to ensure the technology aligns with how you run your business and how your stakeholders prefer to engage.

Make sure the software is scalable in case your company grows quickly, and that it has strong reporting and measurement capabilities to provide you with the data you need in a useful format.

2. What are the implementation specifics?

Speak to your prospective vendor about whether your existing IT infrastructure can support the new solution. Does the new software run on compatible platforms, and if not, how difficult will it be to integrate systems with minimal downtime?

For more recommendations, head over to the AMEX Business site. 

Keep Your Business Safe During a Natural Disaster

If it seems like natural disasters are increasing, it's not your imagination. And those disasters have a very real effect on company's bottom lines.

According to a 2018 report by the United Nations Office for Disaster Risk Reduction, direct economic losses due to climate-related disasters have increased 150 percent over the last 20 years. During the period of 1998-2017, disaster-hit countries reported direct economic losses of $2,908 billion. The United States was hit hardest at $945 billion. As you might expect, floods and storms are the two most frequently occurring disasters.

Given these numbers, every business owner today may want to consider proactively developing disaster strategies to protect human and material assets and maintain a healthy amount of working capital should trouble strike. 

Let's examine four solutions for natural disasters you might employ to keep your business safe and increase your peace of mind.

1. Practice strong working capital management.

Working capital is the difference between a company's current assets like cash, unpaid bills and inventories of raw materials and finished goods, and its current liabilities such as payroll and taxes. Business owners use working capital to measure operational efficiency and overall financial health. 

 

Just as smart business owners build working capital reserves during anticipated slow periods, you should develop a similar strategy to cope with natural disaster-related disruption. 

Ensuring that you have enough cash and liquid assets on hand to cover sudden expenses and/or loss of income can mean the difference between your business' survival and its demise.

2. Take a second look at your insurance.

Now is the time to review your insurance policies and assess how well (or not) you'd be covered in a natural disaster. 

Sometimes it isn't intuitive. Using the hurricane scenario as an example, your run-of-the-mill business policy might cover losses from broken glass that's the result of high winds and flooding that's the result of rain. But if you want to protect your location from flooding that comes from groundwater, you may require supplementary flood insurance. 

If you live in an area prone to hurricanes, you can expect to pay higher premiums, and some carriers may not insure you at all. For more detailed information on what's generally covered and where, review the Insurance Information Institute's website.

For the rest of the piece, head over to the AMEX Business site.