Alexandra Levit's Water Cooler Wisdom

The Pros and Cons of International Entrepreneurship

 

In an increasingly global world, the advantages of international trade can give your business a substantial boost.

According to Abhi Golhar, serial entrepreneur and co-founder of Nurse Practitioners Clinical Rotations, chief among the advantages of international trade are market-risk diversification and less competition.

“If there happen to be increasing regulations in the business owner's home country that may inhibit the sale of the business's widgets, identifying other markets with less regulation could be vital for the longevity of the business," Golhar says. “Also, the business owner may find that by expanding into a different market, there may be fewer competitors, which can result in higher profit margins and more business volume."

Added to the advantages of international trade are lower production costs. 

"Business owners should consider international trade when the cost of labor or products they can source locally negatively impacts their bottom line," says Scott Kacmarski, CEO of business process outsourcing company Reps Direct.

Additionally, becoming proficient in international trade in the early stages of your business can help you avoid prohibitively high costs down the line—another perk of expanding globally.

“The cost of one product or service may seem like a small issue at the beginning," Kacmarski says. “The problem comes when you have many products or employees. High costs then lead to cash-flow problems, and it's harder to go international once your business is more mature and operating at a larger scale."

International Trade Has Its Downside

Of course, there are disadvantages of international trade as well.

For one, if you don't have what Golhar calls “boots on the ground," it could increase your probability of failure.

“When my father opened a business in his hometown in India, his brother—who he trusted completely—assisted him," he says. "Without a partner with an established track record and contacts, international trade can be enormously difficult."

To read more, check out the full piece on the AMEX OPENForum.

 

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Should You Pursue Foreign Markets?

Operating a business outside your home country sounds appealing, and can in fact be an excellent way to take your organization to the next level. But, in addition to ensuring that you've perfected current processes first, expanding to foreign markets requires substantial time and resources and careful consideration of several factors. 

Haithem Elembaby is a startup founder with multiple exits, and is now an SVP at Harbinger, a firm that helps foreign startups gain sales traction in the U.S. market.

“An initial step is understanding where your value proposition will be most compelling. Sometimes, carving a niche that your competition has avoided is a much easier strategy than going head to head," he says.

But before you embark on that strategy, consider the following advice to help lay the groundwork for success abroad.

1. Join forces with the locals.

Certain markets may require collaboration with a local partner.

“Make sure you assess local regulations and expectations from new market entrants when determining which foreign markets to pursue," suggests Elembaby.

Tim McHugh, CEO of global book publisher Saddleback Educational Publishing agrees, citing the example of Starbucks. “For years, Starbucks didn't know how to enter India as coffee is not as big as tea in India," McHugh says, "but recently [they] partnered with a local company, Tata Beverages to have a better chance of success."

When considering foreign markets, it helps to learn the nuances of how your new audience makes purchases. 

“Map the key stakeholders and understand how to interact with them," says Elembaby. “For example, does the culture value directness or is relationship building more important? What works in New York will not necessarily work in London, let alone Beijing."

You should also think through the economic and political stability of the region you're targeting.

For the rest of the piece, head on over to the AMEX OPENForum.

Why Compliance is Relevant for Everyone

 

Regulatory compliance is the act of adhering to laws, regulations, standards or guidelines relevant to a particular business. High-profile examples of such laws are the Health Insurance Portability and Accountability Act (HIPAA) and the Sarbanes-Oxley Act (SOX).

 Since violations of regulations often result in legal action or fines, many organizations have responded to these laws by hiring regulatory compliance officers to manage the process. Smaller businesses may not have this option, but it's important for owners to fully comprehend the role that regulatory compliance plays in their organizations.

According to Russell Kommer, CEO of Microsoft support services firm eSoftware Associates, this is true even if a company is not in a traditionally regulated industry. 

“Not understanding how regulatory compliance and its applications could cause either long- or short-term issues with the potential to derail your business," he says.

Michael Fellows, CEO of software development firm Broadway Lab, offers an example. “Acquiring customer trust should be every business's main focus," he says. “Regulations are there to protect the customer in many cases. A failure to comply can result in financial loss due to legal repercussions like fines, but also from customers choosing more trustworthy alternatives."

Creating Your Regulatory Compliance Strategy

Regulatory compliance strategies should include:

• how your organization will address relevant standards from an operational perspective;
• how you will establish or modify corresponding processes; and 
• how effective risk mitigation and overall compliance success will be measured

For more where this came from, check out the AMEX OPENForum.

Are Your Operations Lean?

The days of spending months strategizing the best path forward are over for most businesses. Imagine proudly presenting a 100-page business plan to your stakeholders only to realize that half of your material was already outdated and your customers had moved on? Considering the current pace of change in today's marketplace, a lean business model has become more and more attractive.

Traditionally, being “lean" has meant doing more with less, but the concept has expanded.

Today, a lean business model is a strategy that streamlines processes to rapidly address customer requirements. It involves fast cycles of surveying customers about their needs, developing and prototyping new products and services accordingly and adapting to shifts in demand.

“To be lean, you need to make it a part of your company's DNA to prioritize ideas based on ROI as well as continuously test your assumptions and make adjustments based on the results," Lobo says.

“For example, when we started out, we used several marketing channels," he continues, "but eventually zeroed in on direct sales and in-house events based on our hypothesis of the potential ROI. Hosting large events has not only allowed us to generate new clients, it has also generated revenue via ticket sales and sponsors and helped us barter for business services with several vendors."

A lean business model often rewards experimentation and can be more cost-effective because they avoid lengthy implementations of unproven strategies and investments.

 

For the rest of the piece, head over to the AMEX OPENForum.

 

Hiring Managers: Are You Supporting Vets?

In a recent Prudential Financial and IAVA survey published on Military.com¹, two-thirds of veterans said they faced a difficult transition to civilian life, partly because they speak a different language than the business leaders hiring them.

Tom Tarantino, chief policy officer for Iraq and Afghanistan Veterans of America, said that we aren’t doing a good enough job of training people leaving the military to look for work. “It’s less a matter of veterans overestimating their skills than it is miscalculating how their experience translates to nonmilitary jobs and how well business leaders comprehend what veterans can offer,” he commented.

Because of these disconnects, a veteran who managed a few dozen people in the military might only be considered for an entry-level, individual contributor role in a private-sector organization, and significant achievements might be overlooked because they occurred in a military rather than a business setting.

Preparing New Vets for Transition

A few years ago, as a workplace and career author and consultant, I worked with the U.S. Department of Labor and the U.S. Department of Defense to overhaul the military’s Transition Assistance Program (TAP)². This mandatory five- to seven-day program educates departing troops on job skills, vet benefits, and personal finances. The course explains the expectations, behavioral styles, cultural norms, and “lingo” associated with civilian employment and helps veterans adjust to a less rigid routine with increased individual competition.

Perhaps most importantly, it guides veterans in effectively translating skills acquired in the military – which often include strategic thinking, scenario planning, critical thinking, problem-solving, coaching, self-discipline, time management, attention to detail, teamwork, interpersonal communication, and adaptability – to civilian jobs in which these exact attributes are needed.

For the rest of this post, please visit the DeVryWORKS website.

Why Corporate Training Must Be Part of Your Mix

As a workforce author, researcher, and consultant, I observed many organizations that were concerned about a labor shortage brought about by baby boomer retirement. This shortage, and the skills gaps that went along with it, was partially delayed in part by the financial crisis and subsequent recession, because many baby boomers lost savings and were working past traditional retirement age¹.

Many baby boomers, born 1946-64, are now in their 70s, and the time has come for them to exit the workforce. According to a recent report by the Federal Reserve², industrialized nations like the U.S. are facing a shortage of working-aged professionals, and employers need enough qualified employees to survive.

In my experience working with dozens of companies over the last decade, I’ve seen that corporate training and development can be an effective solution to this problem. As more senior roles are vacated, corporate training, particularly for succession planning, may be a good vehicle for mid-level professionals to master skills like team leadership, business acumen, strategic planning, conflict resolution, and decision-making.

All Employees, All Levels

One of the topics I write about most is increasing automation and machine participation³, and given this trend, I believe that even employees who will not become senior leaders must continuously upskill or reskill to maintain their value within the organization. The days of having one degree and one corresponding skillset may be numbered, because if that skillset is automated, what then? Corporate training provides one way to diversify what each individual employee can contribute and the variety of roles he or she can hold.

There are other benefits besides skill acquisition. I’ve written that despite technological advances, productivity in most organizations is lagging⁴. Corporate training is one method for adjusting your processes, targeting efficiency so employees can better perform tasks and focus their energies more specifically on company goals.  I have personally seen that many organizations with solid corporate training initiatives keep their people longer because the employees appreciate the investment in their development. And, I’ve observed that organizations that do right by their people are perceived as having strong brands that customers want to support.

For the rest of this piece, please visit the DeVryWORKS website.

My Takeaways from the ATD Tech Skills Gap Panel

The technology skills gap is a well-known issue in American employment circles. Yet, research tends to focus on only one aspect of the problem – the shortage of hard tech skills like programming and information security management. But there is another, perhaps even more critical dimension to the technology skills gap¹: the lack of applied tech skills in the workplace.

As we’ve talked about previously, when an individual has applied tech skills,² they can integrate people, processes, data, and devices to effectively inform business strategy and plan for and react to unanticipated shifts in direction.

At the annual Association for Training and Development (ATD) conference³ in San Diego, I moderated an applied technology skills gap panel with John Aquilino, Manager, Skills Gap Training and Services, DeVryWORKS; Jessica DiCicco, VP, Learning & Development, Randstad; Jackie Linton, Deputy Chief Administrative Officer, City of Philadelphia; Kristen Switzer, Sr. People Development Manager, Taylor Morrison; and Andre Walker, VP of Training & Development, Securitas Security Services.

Applied Technology Skills: Why Now?

I began by asking the panel why applied technology skills have become so critical in business. “Everyone in our company, whether they are in construction, purchasing, accounting, or customer service, touches a technology system. They need to understand these systems to do their jobs well,” said Switzer. “We are also offering training on a variety of technology platforms that require employees to come up to speed.”

Next, I asked John to comment on how his cross-industry employer partners are equipping their workforces with applied technology skills. “Access to training and development is not the issue,” he responded. “It’s much more about how those skills are curated and aligned to arrive at actionable outcomes.”

Panelists shared that their organizations are searching for and using solutions that help their employees develop “soft skills” related to technology adoption such as critical thinking, reasoning, and problem-solving. “Applying knowledge of Big Data, digital infrastructure, and integrated processes is essential to effective decision-making,” said Aquilino. “Companies are infusing learning experiences with technology, so employees can leverage the familiarity of working with machines in their daily roles.”

For more panel insights, head over to the full piece at the DeVryWORKS website.

Considering a Global Business Strategy

Many business owners dream of taking a company overseas. You're capable of making such a potentially lucrative move—with the right global business strategy in place.

Tamara Nall, CEO of data consulting firm The Leading Niche originally incorporated in the U.S. But she decided to go global as a result of a relationship map that plotted the strength of her most influential relationships against the need for her company's services.

"Glaringly, the map pointed to international markets and West Africa specifically," says Nall.

Kelly Gibbons, co-founder of personal branding firm Main and Rose has a slightly different story. Her company, which helps socially-driven entrepreneurs and brands with communication services, received several inquiries from international clients every week.

"When the time came to expand, we decided to base our new office in a location that many consider the center of the world: the UAE," Gibbons says.

Consider Your Proposed Strategy From Top to Bottom

A global business strategy should include:

• an overview of expansion plans, 
• a description of the market, including size and competition, 
• a description of planned overseas operations (including how products will be produced, distributed and marketed) and 
• a description of how the international business will be led, managed, staffed and positioned for growth.

It sounds deceptively easy. But, according to Nall, developing an effective global business strategy requires careful consideration of a variety of factors.

For the rest of the piece, head over to the AMEX OPENForum.

Tapping Into Global Business Innovation

Before the internet, most innovation took place in small communities, with isolated breakthroughs eventually spreading throughout the world. Today, however, global business innovation is the norm.

Business owners pursuing growth may want to make a habit of looking around them—and not just at local competitors. How other companies around the world do business can affect your organization.

I spoke to two business owners to understand how they tap into global business innovation to power their companies.

Stepping Out of Your Communal Bubble

Fabrizio Moreira is the owner of The Moreira Organization, a nonprofit that develops world leaders. He has learned that everything a business owner touches involves a global team of talent—from manufacturing to storing data in the cloud.

“This global talent pool means you're competing with a lot of innovators who you ignore at your peril," Moreira says. “Many emerging markets are leapfrogging established markets because of need-based innovation and fewer existing infrastructure constraints," Bullen says. “Paying attention to what these markets are doing can help you identify opportunities in your own market as well as threats that may be down the line."

He seeks out intelligence on global business innovation by observing similar organizations operating in other countries, and finding ways to plug in and work with them.

Erik Bullen is CEO of MageMail and is actively involved in the start-up and innovation community, mentoring and advising for programs such as Techstars, MassChallenge and LaunchX. His ideation is regularly informed by other cultures, markets and industries.

“Many emerging markets are leapfrogging established markets because of need-based innovation and fewer existing infrastructure constraints," Bullen says. “Paying attention to what these markets are doing can help you identify opportunities in your own market as well as threats that may be down the line."

For more where this came from, check out the AMEX OPENForum.

How to Retain Millennials Today

It’s not unusual to hear HR professionals at large, publicly-traded companies lament: “No one wants to work here. I wish this was a nonprofit.”

On the surface, this makes sense. After all, nonprofit organizations are often an easier sell for millennials, who say they want the opportunity to do meaningful work on issues that benefit society. But as they get older, millennials who want to pay down debt and start saving are increasingly looking to employers who pay handsomely. And if they do accept a lower salary for a job, they expect that nonprofit environment to provide the most rewarding experience they can imagine. As we all know, however, even the noblest nonprofits are still organizations, and no organization is perfect.

AccessLex Institute is a nonprofit that advocates for policies that make legal education work better for students and society alike and conducts research on the most critical issues facing legal education today. The mission is intriguing, especially given how many young professionals consider and eventually enroll in law school. And sure enough, AccessLex never had much of a problem attracting millennial candidates for its open positions. The organization’s challenge has involved getting them to stay once new hires realize that nonprofit employment can be stressful and frustrating at times -- just like any job.

Assimilate Talent Strategically And Early

Based on nearly 15 years of working with millennials, I can confidently say that the most important thing organizations must do to retain millennials is to assimilate them strategically and early. First impressions matter a great deal and new millennial hires aren't likely to give a company a second chance if they don't like what they experience initially.

To that end, AccessLex set out to increase its retention of new millennial employees by creating a high-tech, high-touch virtual onboarding system. The tool was built based on what they learned was new hires’ biggest hurdle -- feeling disconnected from the culture. The organization’s internal research revealed that young employees would accept a job, come in for a few weeks and keep interviewing. If a better opportunity presented itself, nothing stopped the new hire from taking it. “We knew if we could make them feel part of the organization right away and get them to hang out with us for a year, we could actually keep them for much longer,” said Tanya Papahristos, Director of Human Resources for AccessLex.

For the rest of the piece, check out Forbes.com.