Alexandra Levit's Water Cooler Wisdom

Effective Writing is More Important Than Ever

Good writing is infrequently considered a business skill, but when practiced, it can make everything from brand building to email marketing more effective. It's especially important now that businesses have been relying on digital channels to stay connected to their customers during the pandemic, finding themselves competing for attention with virtually every brand that has a social media presence.

Now is an excellent opportunity to hone your writing skills and craft a style that stands out in the era of social distancing — not to mention emoji, images and acronyms. 

1. Make your communication easy to digest.

Writing may not have been your strongest subject in school, and English might not be your first language—but as a business owner, your credibility depends on steering clear of grammatical pitfalls.

While you can absolutely take advantage of the “smart” features in word processors or presentation software to catch spelling and grammar errors, don’t rely on them exclusively. When in doubt about a word, phrase or sentence, check out online resources like Grammarly, 5 Minute English, FluentU and Grammar Girl.

If you’ve ever received advice for giving a memorable presentation, you might have heard this rule: “Tell them what you are going to tell them, tell them, then tell them what you told them.” This guidance applies to every form of written and oral communication. If you want your reader to absorb the message, share what you're about to say and why, explain the details and then summarize the key points.

Aim to get to your main idea quickly. Pretend you only have less than 30 seconds to sell a product to a just-browsing customer in a store, and make your document easy to scan with large headings.

2. Know your audience.

Your content and tone will vary depending on the target of your communication — for example, is your audience an investor, a customer segment or a group of frontline employees?

Think through what this audience wants to hear from you. What is this group worried about? What answers to do they need?

You may need to do some research via survey and interviews to determine where and how your audience consumes content. If your audience will be more receptive to certain messages and completely turned off by others, you want to know that before you start writing. A few questions to consider asking:

• Do people read an internal blog or e-newsletter?
• Are they on public social channels or is real-time instant message more their thing?
• Do they value expert advice?
• If they visit multiple channels, what would they most prefer to read on each one?
• Is there a particular type of content that your organization is best suited to deliver? 

Remember that your communication must strike a balance between what you need to say and what your target audience wants to hear. This is admittedly tough, so even if you are writing to a large population, it may help to imagine a single person reading the communication.

For the rest of my tips, head over to the AMEX Business site.

Subtle Signs of Unconscious Bias

When I talked to a gender-bias researcher at a prestigious U.S. university off the record, she informed me that I should not take my success for granted. Based on the researcher’s experience, being a short woman in Corporate America requires that I'm twice as smart, twice as competent and twice as hardworking as a tall white man.

It's not like people readily believe that tall white men naturally make better leaders. But that's the thing about unconscious bias—it's an automatic attitude or perception about a person based on a single attribute like gender, ethnicity, race or sexual orientation that we are unaware we have and act upon. 

Unconscious bias is as old as human beings, as our ancestors developed it to quickly categorize threats in a hostile environment. In other words, we usually don’t have ill intentions when we discriminate.

The good news is that people are getting better at spotting subtle bias at work, as well as mastering business process improvement techniques and strategies that root it out before it does too much damage to a company's culture. 

Let's examine a few places bias at work commonly show up.

Resume Filters

You may not realize it, but people don't review resumes and profiles on merit alone. When unconscious bias creeps in, we can negatively assess a candidate based on their name, address, photo or educational institution.

For the rest of the piece, check out the AMEX Business website.

Are You Engaging Your Remote Workers Properly?

Rapport building is essential for effective collaboration, but it's not as easy as in the days when you just walked into your retail store or office and greeted your employees hello. As a business owner and member of several virtual teams, I've picked up the following strategies for establishing and sustaining solid relationships with remote workers you rarely see.

1. Outline your expectations for remote workers.

Not all remote work scenarios are the same, and both you and your employee should have a concrete plan for navigating the situation effectively.

Draft a document that outlines the specifics for work hours, environment, communication, collaboration tools and anticipated performance outcomes. If an employee is new to your organization or to remote work, I recommend a three-month pilot for all parties to gauge how the arrangement is going and to iron out the wrinkles.

Also try to systematize your remote work policies as much as you can. Offering individuals too many choices and trying to keep on top of a dozen different arrangements is likely to cause confusion and misunderstandings.

2. Be visible to your remote workers.

After the initial three months, don't assume your remote workers are on autopilot. Being in different physical locations does not negate the need for regular oversight of your employees' activities. If anything, it requires more consideration so remote workers don't feel isolated and disconnected.

Plan a team meeting—preferably by videoconference so you can see each other at least once a month—and schedule individual check-in calls to troubleshoot issues, provide essential guidance and big-picture perspective. During those meetings, reiterate that you're alive and thinking about them. And, if you're relying on remote workers for a real-time, accurate picture of your working capital, initiate contact weekly if not daily.

For more where this came from, visit the AMEX Business site.

Agility Strategies to Keep You Sane

In today’s rapidly changing business world, an agile business is a successful business. But how do you know when the best thing for the project  is to change the plan, and how can you execute and communicate changes without destroying team motivation and momentum? The following strategies may prove helpful.

Any major strategic initiative should involve the upfront establishment of goals, milestones, and success metrics. But, as Tim Berry pointed out in his article for the Small Business Administration website, assumptions should also be considered in your initial planning. “Tracking your results, you want to be able to compare them to what you had planned or expected to see,” he said.

“Get your team members together once a month to review your plan and its results. “Take a hard look at your underlying assumptions and assess whether or not they’ve changed. If they have, there’s no virtue whatsoever in sticking to the plan you built on top of them.”

Berry suggested you look at the difference between what you planned and what actually happened. Some results will be better than planned, and some will be worse. “For each key difference you discover, and all of them combined, use your best judgment to determine whether the differences were caused by false expectations or unexpected good or bad execution.”

“Also, consider external and internal factors that may have influenced the results. Maybe your expectations were too conservative, or too optimistic. In that case, you revise your plan,” he said.

Common sense, remarked Berry, is critical.  Although the project may be close to your heart, you want to remain pragmatic: for example, asking yourself if you were you wrong about the whole thing, or just about the timing? You also want to consider if something else has occurred in the market to change your assumptions.

For more where this came from, check out the full piece on HR.com.

 

 

 

How to Sustain the Benefits of Corporate Training After the Course is Over

In my experience as a workforce author and consultant, I’ve observed that organizations tend to invest more in their employees during good economic times, and pull back development efforts when their businesses are feeling the pinch.

Let’s recall what we learned from our earliest years in school. Our teachers encouraged us to master material through repetition. We’d be introduced to a concept in class, practice it via homework, be quizzed on it by the teacher, and be tested on it again much later on a final exam. In other words, learning was an extended, ongoing process. If you want to sustain the benefits of your corporate training long after your employees have completed it, you might consider incorporating this advice into your regimen.

Communicate the Big Picture

While they are still in the main training event, explain why it’s in employees’ best interests to apply the skills they’ve learned. How will using these new concepts help them do their jobs more effectively? Why will they now be able to add greater value to the organization? How will further mastery of the skills drive their careers forward overall?

Emphasize Concrete Actions

As part of any training, crystallize exactly what employees should do as part of their everyday responsibilities so skills are continuously re-emphasized. Decide on a cadence of activities to ensure that self-study and on-the-job practice are occurring on at least a monthly basis, and clearly communicate your expectations. Ideally, these tasks are mandatory.

Gain On-the-Spot Commitment

Before they leave a workshop, employees might write down what they have learned that is most relevant to their current roles, and specific actions they will take to apply those ideas in the next 30-60 days. If they can add results they intend to achieve by way of implementing the course learnings, so much the better. Participants can either take these goal statements with them when they leave the training, or the trainer may collect them and return them to employees at a later date.

 

For more tips, read the rest of the post at the DeVryWORKS site.

Do You Rely Too Much on Processes?

I know that the topic of generational differences irritates some people. My personal experience, though, is that when it comes to certain things, baby boomer points of view do often differ from millennial points of view. One of these areas of debate is process.

Why (Some) Boomers Like Process and (Some) Millennials Don’t

Many boomers scaled their organizations successfully because they put the right processes in place to do so. For a long time, these processes worked, and so understandably they may be reluctant to let go of them. And when new business challenges present themselves, many leaders answer them with new processes, because after all processes are tried and true. These are the rules, and if we don’t stray from them, we’ll be okay.

When millennials came into the work world starting in the aughts, many weren’t as enamored by process. They wanted to use new technologies, in real time, to solve new kind of dilemmas popping up every day. They wanted to change business for the better by streamlining work and getting it done as quickly and efficiently as possible.

Tension started to build, particularly in this decade when the health and survival of a company depends upon its ability to be agile. Some leaders wanted to stick steadfastly by procedures that had served them well in the past, while others felt that existing processes and the bureaucracy often associated with them were impeding growth and true progress.

For more where this came from, head over to the QuickBase Fast Track blog.

Better Office Seating Arrangements Increase Productivity

In a recent article in Harvard Business Review, Jason Corsello and Dylan Minor described the results of a new study, which suggested that who an employee sits next to affects how they perform — and that grouping the right types of coworkers together can improve productivity and work quality.

The study was built upon the concept of “spatial management,” or the pursuit of how to best physically locate workers within an organization. Cornerstone analyzed the data of more than 2,000 employees over a two-year period provided by a large technology company with locations in the U.S. and Europe. This data included worker performance on three key metrics: productivity, or the average length of time it took a worker to complete a task; effectiveness, or the average daily rate at which a worker needed to refer a task to a different worker to solve; and quality, or the client’s satisfaction with the task.

For each employee on each of these three metrics, the researchers calculated what they called “spillover,” or a measure of the performance of the employee’s surrounding peers. The HBR article used this example: assume a worker has three coworkers: one sits next to her, one sits 25 feet away, and another sits 50 feet away. The researchers looked at the performance of the three coworkers along with their distance from the worker, and through data modeling measured the average spillover of co-worker performance on the worker.

They also divided employees into three types of workers: productive, generalist, and quality. Productive workers are very productive but lack in quality, while quality workers produce superior quality but lack in productivity. Generalists are average on both dimensions.

Birds of a Feather Shouldn’t Flock Together

The results indicated that neighbors have a significant impact on an employee’s performance, and it can be either positive or negative. So naturally, the study asked the question: what types of workers should be seated together? The results confirmed that matching productive and quality workers together and matching generalists separately generates up to 15 percent of increased organizational performance.

However, seating two productive workers together did not significantly increase their productivity — nor did placing quality workers together increase their work quality. And since generalists were average in both categories, they were less affected by spillover effects from either side. So, in a nutshell, symbiotic relationships are created from pairing those with opposite strengths. It turns out that those strong on one dimension are not very affected by spillover on that dimension. But, they are very sensitive to spillover on their weak dimension.

For the rest of the piece, head over to the QuickBase Fast Track blog.

20 Years Later, Much Career Advice Still Applies

In the summer of 1996 after my sophomore year of college, I started an internship at a nonprofit technology association in downtown Washington, D.C.

Until that point, I’d only worked in retail and had no idea what to expect. I asked my father and a professor for advice. Remarkably, 20 years later much of that guidance still resonates.

Doors open based on who you know

In the late 90s, these were physical doors rather than virtual ones, but the concept is the same. When applying for a job or looking to connect with someone, name-dropping would increase your odds of getting a positive response. Today, although we have exponentially larger networks thanks to social media, deep, in-person relationships still provide the greatest networking benefit. 

As you build your network of contacts, remember to follow up

Meeting a contact once is a wasted opportunity unless you periodically remind him or her of who you are and take steps to grow the relationship over time. In the 90s, I was encouraged to send snail mail holiday cards to former bosses and colleagues, and even to pick up the phone occasionally. Twenty years later, it’s all about LinkedIn.

In a new situation, aim to assimilate

Corporate culture used to be “one-size-fits-all.” If you worked in a business office in any city in the world, you were expected to behave professionally, adhere to hierarchies, and generally do what you were told without making waves. Individual company cultures may be more unique today (conservative versus liberal, strict versus playful) but the need to examine and then fit into a new culture – whatever it may be – remains.

For the rest of the piece, head over to my new Mashable column.

 

Open Offices: The Jury Has Returned

I’ve never liked open offices. Never. I remember the first time my CEO announced that we’d all be giving up our private offices. A part of me felt like I was about to lose my home. The next step? Goodbye cubicles. Now, we all sat together like one big, happy family, and any illusion that you could have a confidential conversation or crash on a deadline without interruption was shattered. I wonder sometimes if the open office trend was partially responsible for my decision to strike out on my own. Growing up, I’d never shared a bedroom with a sibling, and I couldn’t get used to sharing now.

My last open office experience was several years ago, and the trend hasn’t slowed down any. According to the International Facility Management Association in a piece in the Washington Post, about 70 percent of U.S. offices have no or low partitions. As with many trends, Silicon Valley has led this charge. Google, Yahoo, and eBay have had open offices for years, and Facebook CEO Mark Zuckerberg even hired famed architect Frank Gehry to design the largest open floor plan in the world for 3,000 of his engineers.

Open Offices Have Been Studied in Earnest

It’s not unusual for companies in more traditional companies to follow what the tech giants are doing, even if it doesn’t appear to make sense. But at some point, you hope reason will win out. The academic community and the media have certainly done their best. Lindsey Kaufman, the author of the Post piece, cited a  2013 study, which found that many workers in open offices are frustrated by distractions that lead to poorer work performance. About 50 percent of the survey respondents housed in open offices were perturbed by the lack of sound privacy, and more than 30 percent by the lack of visual privacy.

Do open offices have any benefits? Proponents often talk up how easy it is to interact with colleagues in any open office. This study showed the opposite to be true. Professionals with private offices were actually the least likely to identify their ability to communicate with colleagues as an issue.

Fine, that’s just one study. But then, Maria Konnikova, author of the book Mastermind: How to Think Like Sherlock Holmes, published a sort of expose on the open office in the New Yorker. She cited the following results:

Open Office Literature Review by Matthew Davis

More than 100 independent studies showed that open offices have their advantages. Employees apparently feel more in tune with the organization, with a better grip on the company’s vision and values, when they work in an open office. Open offices were also believed to be more innovative. However, Davis’ review also illustrated that open offices caused productivity, attention, and job satisfaction declines. Employees experienced poorer concentration and motivation and greater stress than their counterparts in standard office environments.

Large Scale Open Office Research by David Craig 

At global consultancy DEGW in Montreal, professor David Craig surveyed 38,000 professionals and found that more frequent interruptions had a negative impact on productivity. If the employee was more senior, this effect was worse. Craig also found that a sense of privacy and control increase individual performance, whereas open offices remove that control and lead to feelings of helplessness.

Danish Study on Open Offices and Health by Jan Pejtersen

In their study of 2,400 professionals, Pejtersen and his colleagues found that as the number of people working in a single room increased, the number of employees who took sick leave increased as well. Workers in two-person offices took an average of 50 percent more sick leave than those in single offices, while those who worked in totally open offices took an average of 62 percent more.

Cornell Noise Study by Evans and Johnson

According to Evans and Johnson’s research, clerical workers who were exposed to open-office noise for three hours had increased levels of epinephrine – otherwise known as adrenaline. They also found that people in noisy office environments made fewer ergonomic adjustments than they would in private, causing greater physical discomfort. Finally, open office subjects also solved fewer create puzzles than those working in a quiet, closed environment.

What about standing desks? To find out more about the legitimacy of this trend, visit the QuickBase Fast Track blog.

What Does Digital Transformation Mean to You?

Digital transformation is a transformation because it affects everyone within the organization from the c-suite on down. But at this point in time, is it more of a theory – something that organizations aspire to – or a reality? A group of recent studies provide insight into the degree to which non-IT employees desire and are helping to move the needle.

Age Discrepancies Are Real

To start, Capgemini Consulting conducted a 2016 joint research study with the MIT Center for Digital Business. The partners interviewed over 150 executives across a broad range of industry sectors and geographies. Not surprisingly, the research found that younger workers today have greater familiarity with digital tools and ways of working than their more tenured counterparts.

The Capgemini consulting executives highlighted a growing gap between older and younger workers in their expectations and work habits around technology. Where older employees face a learning curve, millennial workers are often underwhelmed by the digital tools available to them.

One executive commented: “these people coming into the company, mid 20s, late 20s, even early 30s, they do everything electronically.  They say:  ‘Come on, I know the company is over 100 years old, but our information and IT capabilities don’t have to match the age of the company!’”

Along the same lines, according to the Dell Future Workforce Study, which was conducted in 2016 by Penn Schoen Berland, nearly half of American millennials (42 percent) said they’d likely quit a job if workplace tech didn’t meet their standards – nearly 4X as many as baby boomers (14 percent). Eighty-one percent of millennials reported the technology available influences their decision to take a new position compared to 53 percent of baby boomers.

Sixty-two percent of millennials said remote teams and better communication technology will make face to face communication obsolete compared to 48 percent of Gen X-ers and 32 percent of baby boomers. And nearly 3 in 4 American millennials (72 percent) said it’s likely they will be working in a smart office using the Internet of Things in the next five years – compared to 52 percent of Gen X-ers and 35 percent of baby boomers. Finally, 68 percent of millennial workers anticipated using AR/VR products in their professional life (compared to 55 percent of Gen X-ers and 42 percent of baby boomers), and 70 percent of millennial workers agreed that their jobs could be made easier with the assistance of AI (compared to 49 percent of Gen X-ers and 34 percent of baby boomers).

Adoption Remains A Barrier

Some of the executives Capgemini Consulting and MIT interviewed reported success in using platforms such as enterprise social networks or collaboration tools, but others highlighted challenges. Given the investment made in these systems, lack of adoption is a serious concern. One respondent stated: “We’ve spent an awful lot of money on technology, but I still see people working in the old way.”

On the user side, executives reported a lack of understanding and unclear business value as major issues. A leader in the food service industry explained: “I think people are apprehensive about new technologies. They don’t understand them and there is a fear of the unknown. They don’t fully understand how they’re going to drive business outcomes.”

Many of Capgemini’s respondents recognized that new digital tools, automation of business processes, and an increasing role of data in decision-making can increase transparency in an organization. But, as conversations move online and information is more freely available, they also witnessed resistance from management employees.

Managers may view these trends as a threat to their autonomy or influence. Explaining sales managers’ reactions to the introduction of a real-time reporting platform, one Capgemini executive commented: “That kind of transparency, they’re not used to, so there’s an initial push back.”

For the rest of the post, head over to the QuickBase Fast Track blog.