Corporate America as fun and games? Maybe, now that gamification has come on the scene.
Gamification is defined as the use of game design techniques to engage audiences. Gamification encourages players to engage in desirable behavior by dangling the carrot otherwise known as “winning.”
The reason we like online gambling so much is that apparently, human beings have a psychological predisposition to gaming. And many organizations are jumping on the gamification bandwagon in order to motivate employees and combat disengagement.
What's gamification all about? Find out what I uncovered over at the AMEX OPEN Forum.