Alexandra Levit's Water Cooler Wisdom

A New Era in Tech-Based Recruitment

Communicating with the passive candidates whose email addresses you’ve stored in your CRM isn’t a new idea. Taking a page from the marketing team’s playbook and segmenting those candidates into groups based on a common qualifier (location, career stage, etc.) isn’t necessarily new either.

What has changed in recruitment segmentation, however, is the power of technology to help talent professionals do it more effectively. First of all, since recruitment segmentation came onto the talent acquisition scene as a popular strategy, the ability to automate email campaigns and customize their cadence to the individual has grown far more sophisticated. This is done by creating intelligent workflows.

According to IBM in a recent white paper, intelligent workflows are processes created by combining artificial intelligence and predictive analytics to enable organizations to segment candidate pools and decide how to modify the experience based on the candidates’ expectations and needs.

Organizations can use segmentation and automation hand in hand to design the recruitment experience based on candidate availability, work effort and experience and to provide different levels of service at the right point in time in the hiring process.

“Automation is especially crucial in terms of speed of engaging candidates — and keeping them engaged throughout the entire process,” wrote the IBM authors. “Even with higher unemployment rates, top candidates are in high demand, and competition to hire is fiercely competitive. Organizations that do not automate the process to the degree that it both entices and meets the candidates where they are are likely to see top recruits accept offers with competitors.”

The IBM authors pointed out that by deploying intelligent workflows, HR leaders can access real-time information that gives them a complete picture of their labor and talent pools. The strategy also allows for a more conscious approach to diversity, equity and inclusion (DEI). “Instead of having to wait for historical data and react to changes that have already occurred, recruiters can create and change experiences to open doors for candidates in ways previously not possible,” they said.

They cited the example of one company that shifted from a center-based employment model to a co-location model, which meant that 40% of their employees would work virtually. But many employees in contact center positions preferred working on site, and attrition occurred.

The company then used segmentation to determine talent availability and virtually manage the recruiting process through texting, self-scheduling and video interviews. Because so many of the organization’s employees did not want to make the move to remote work, the organization added a personalized touchpoint to encourage top talent to remain in the pipeline. As the organization examined the data and was informed of the shift in preferences, recruiters adjusted their approach to improving hiring success.

Of course, the best use of software-driven intelligent workflows incorporates human recruiter creativity. My favorite example is from a Recruiting Daily blogger, Christine Hampton. She has used intelligent workflows to segment and automate communications to passive candidates by, among other things, the rejection reason and recruitment event.

“If a candidate tells me they are on a contract till December, then slamming them with jobs right now will just frustrate them,” she wrote. “I note if the candidate is interested, and I set up a multi-channel cadence to stay in touch till their contract is complete.”

Christine explained that you can have separate segments for a myriad of rejection reasons – “just started a new job,” “happy in current role,” “can’t meet salary requirements,” etc. Not only does this approach align with future recruitment marketing campaign messaging, but it also saves time and creates a platform for starting personal conversations with candidates.

She added that if you’ve been recruiting for a while, you have likely attended many events. “You meet a candidate at a job fair, and they pique your interest, but the timing isn’t right. Three months later, an opportunity arises, and you think, ugh, what’s the name of that lady I met three months ago? She had red hair, about five feet five inches, and had glasses,” she said. “I am sure I’ve had a few missed connections in the past before the CRM existed.  Now I keep a folder for the specific event and date, and the candidate is easier to find (and communicate with).”

The bottom line is an ironic one. In this new era of recruitment segmentation, the best TA professionals will leverage technology to become even better at developing strong human relationships with their top candidates.

To learn more about how to leverage technology to build a stronger talent pipeline, check out my recent webinar with SilkRoad and ERE Media!

Trends Shaping Talent in 2023

Now that we’re into the second quarter of 2023, we can see that the talent acquisition (TA) world has a different tint. Despite the specter of recent layoffs and a looming recession, widespread skills shortages and a low overall labor force participation rate (LFPR, or the number of people in the workforce or actively looking for work) mean that organizations have had to deploy more innovative recruitment strategies.

These trends are reaching critical mass:

Internal Mobility

When it comes to lateral moves and internal opportunities, most organizations have always talked a good game. However, in practice, managers were more likely to hoard top talent. A poor infrastructure often restricted employee movement from one team to another, even if a manager was supportive. But during the COVID-19 pandemic, leaders recognized the utility of redeploying workers from a slow area of the business into a more viable one. Since then, internal mobility has gained momentum.

This year is different due to the more widespread usage of technologies that drive internal mobility – namely, talent intelligence and predictive analytics. Rather than waiting for an individual employee to express interest in a given position, artificial intelligence allows leaders to proactively determine who within the existing workforce might have the right skill set to meet a current or near-future need or who could be easily trained to do so.

Executive Freelancers

The professional contract workforce has been growing for the last decade, but traditionally, freelancing was mostly limited to individual contributors in professions like writing, marketing and information technology. Because these workers usually completed work that could be more narrowly defined within the scope of a “project,” this made sense.

In 2023, however, pervasive contract work has expanded to other professions, including law and finance. We are increasingly seeing organizations using “interim” c-suite executives to take over for a leader who is on leave, to trial a new hire for fit, or to temporarily fill the position while they search for a permanent hire.

Unfortunately, it is still the case that organizations often treat contract workers as second-class citizens. But as they become a more significant percentage of the employee mix, TA leaders must leverage technology to nurture their relationships with this population and deliver the appropriate opportunities, training and communications.

For more trends, or to check out my recent webinar on talent intelligence, head on over to the SilkRoad blog.

Announcing My New Book, DEEP TALENT (in Partnership with Eightfold AI)

The world is at a societal and technological inflection point. Business leaders cite talent recruitment and development as top challenges due to talent shortages, long hiring times, and high turnover. Meanwhile, key challenges for engagement and retention include managing employee expectations in line with post-pandemic norms.

We know from research and experience that nearly 50% of top talent leaves within two years, but also that most individuals would happily stay if given the right learning and growth opportunities. But as companies grow and gain thousands of employees, CEOs tend to lose track of their workforce’s abilities. They don’t know what skills employees have already acquired at work, what skills employees are well-equipped to master next, or how certain skills can be used to grow individual careers.

We talk often about the global skills gap, but what's really behind this? After all, the jobs are there and the people are there. It turns out there's not an HR or a workflow problem, but rather a matching problem between the best people and the most critical jobs you need to fill.

Having studied the talent gap for more than a decade, I was intrigued when I learned that there is technology available today that can solve this matching problem at scale. And that's why I was so excited to have the chance to write a book with Ashu and Kamal, who have a company, Eightfold, that makes one of the most promising talent intelligence platforms available today.

That book, DEEP TALENT: How to Transform Your Organization and Empower Your Employees Through AI, is now available everywhere books are sold. You'll leave us with an understanding of how to use talent intelligence and deep learning (AI) to assess skills adjacency (if you are good at skill A, you will also be good at skill B) to open non-traditional pathways for candidates who don’t have the experience doing the exact job needed but have every ounce of capability required. You'll also be able to determine your current organizational capabilities and future needs by taking into account a global dataset of standardized job descriptions and requirements.

Although the future is uncertain, we have reason to be optimistic, because talent intelligence has the potential to facilitate a meaningful career for everyone in the world. If we’re looking, talent intelligence will show us the work to take on next to feed our skills and passions and the careers we’ve always wanted but haven’t known how to find.

 

Is Employee Monitoring Right for You?

For about a decade, donning my workforce futurist hat has required ongoing dialogue about employee monitoring tools and their inevitable march toward greater sophistication. Often, the question has not been “Will we monitor our employees?” but “What will we monitor about our employees?”

Today, employee monitoring is routinely making headlines. Stories abound of employers using monitoring software to track the location of their staff, detect signs of quiet quitting, record how much time employees spend on different activities, and take screenshots of their devices – sometimes without employee consent.

In August, the New York Times reported that eight of the 10 largest private U.S. employers are using software and other technologies to track the productivity of their employees.

According to a Capterra study reported in The Globe and Mail, 35% of Canadian employees work for a company that uses at least one monitoring tool that they know of. Another 18% weren’t sure if their employer was tracking them.

Canadian employees are divided on how they feel about being tracked. While the majority said using such tools did not affect how they work and did not impact workplace culture, 23% said it added stress and made work feel more “hostile.”

Overall, I’m not a fan of using software to track things like keystrokes, screenshots, and how much time employees are spending in various applications. If an employee wants to waste time on the clock, chances are they’re going to figure out a way to do it without their supervisor finding out. Presumably, you hired an adult to perform responsibilities as an adult would, so there’s no need to deploy technology as a babysitter.

As for efficiency, we need only look at individual and team performance metrics to determine if there’s an issue. Generally speaking, we shouldn’t care how long a specific task takes as long as quality work is executed consistently and delivered according to deadlines.

Instead of putting your technology dollars into monitoring workers and risking diminished morale and complaints over a loss of privacy, direct your investment toward cultivating a vibrant employee experience that fosters autonomy and trust. Such an experience should ideally include a mix of online and offline and human and technology-driven touchpoints.

In fact, you can use a purposeful lack of monitoring as an opportunity to survey your employees about their perspectives on company policies and start a dialogue with them more frequently about their individual goals and workload.

You might be thinking: Is any kind of employee monitoring appropriate? Given how vulnerable remote workers are to cybercrime, there may be a time and a place. Consider this: In a recent study, 80% of security and business leaders said their organizations are more exposed to risk because of remote work.

If you’re going to monitor employees for cybersecurity purposes, just remember that the goal should be protecting rather than calling out your people. And make sure you’re transparent with employees about why you’re collecting data and what you’ll be using it for.

For the original piece, head over to the Ceridian blog.

2023 Business and Employment Trends for Small Business

While business is generally stabilizing and neighborhood institutions are finding innovative ways to stand their ground against larger competitors, concerns including inflation and stubborn supply chain disruptions continue to dog many owners.

According to the November 2022 Small Retailer Report from American Express Business Class, which surveyed 300 small business retail decision makers, most small retailers currently operate in both online and brick-and-mortar settings, and retailers view their brick-and-mortar stores as a place for customers to discover and try products, as well as for boosting brand awareness and recognition.

Creating an In-Store Experience

Small retailers are encouraging their customers to shop in-store and make their in-store shopping experience more social. According to the Small Retailer Report, 69% of small retailers have offered in-store shopping experiences or events in the last 12 months, and 74% hope to offer in-store shopping experiences or events within the next six months.

State of Kid is one of those retailers that values in-store shopping experiences. A hybrid concept that combines a boutique retail experience and enrichment classes for children ages 0-8, the store launched in late 2019 and now has three brick-and-mortar locations in South Florida. Founders Alana Oxfeld and Cheryl Gonzalez created State of Kid after moving to Miami from New York and Switzerland, respectively, and struggled to find modern parenting solutions that met their needs.

“State of Kid combines retail with experiential programming. Parents can shop while they bring their children in for art, music, science, cooking, and much more,” says Oxfeld. “We offer a highly curated selection of kids’ clothes and gifts that aren’t often found at major big box retailers or on Amazon. Additionally, we are known for our exceptional service and personal connection with our customers.”

The State of Kid owners have worked hard to make their stores appealing for kids and parents alike. “Our aesthetic is inviting and playful. Children generally leave our enrichment classes—from Tumbling Tots to Jam with Jamie—with huge smiles on their faces. That sense of fun extends into the retail space, and often families congregate long after the class has ended, continuing the party-like feel,” says Oxfeld.

Milk Room, a vintage, luxury streetwear and sneaker boutique with three locations in southern California, prides itself on its custom sneakers. Founder Greg Monterrosa provides a memorable in-store experience for customers by hosting fashion, art, and music shows at each location, and running a podcast.

“Milk Room is a true community,” Monterrosa says. “Our stores are run by local designers. When you walk in, you see local art and emerging brands, and you’ll catch a scent from a local candlemaker or essential oil maker.”

Standing Out From the Competition

The Small Retailer Report also found that small retailers plan to prioritize (46% versus 37%) the online shopping experience than the in-store shopping experience in the next six months. For small retailers that operate via online stores and e-commerce, 96% hope to enhance their online shopping experience within the next six months.

Although concern about competition from big box retailers and larger chains is high, ahead of Small Business Saturday small retailers are positioning themselves for competition through customer loyalty, their prices, and their specialty products.

The owner of Dallas-based Taco Ocho, Mani Bhushan, works hard to stand out from other local restaurants. When you walk in to Taco Ocho, you will probably notice the colorful walls painted by a local artist, Latin music playing in the background, and the smell of tortilla chips baking in the oven. Bhushan, who is in his seventies and still works shifts at his restaurants, opened Taco Ocho in 2011 and has been in the industry for over 40 years.

For the rest of the piece, check out AMEX Business.

5 Boxes to Check for Your First-Time Manager Experience

The first time I was promoted into a managerial position, I closed the door of my fancy new office and held back tears born of fear and Impostor Syndrome. But here’s the thing. I could leave said office, walk down the hall, and get a pep talk from my boss.

In a distributed workforce where you rarely or never see your own manager or direct reports and are often doing the jobs of three people, you may be experiencing the toughest time in recent history for managers.

According to a Gallup survey, depression increased for managers in 2021 despite being unchanged for leaders and ICs, and one in three managers often or always feel burned out.

In my recent column for the Wall Street Journal’s Workplace Report, I spoke with Alyssa Lahar, chief human resources officer for ZoomInfo, a subscription-based database service. Lahar shared that managers often find themselves not at the bottom rung and but also not in positions of influence, which leads to a feeling of powerlessness. “Middle managers tend to be stretched the thinnest, and their work tends to be unseen,” she said.

Especially vulnerable are first-time middle managers, who too often are thrust into new roles without proper guidance, mentorship, or training. Without the in-person management experience to draw from, it’s even  more important that organizations use technology to fill the gaps.

Specifically, they should identify a solution that immerses new managers in the organization’s approach to leadership, performance, engagement and productivity.

Not only should the technology be customizable for the unique needs of the individual manager, but it should also have the capability to flex with evolving business requirements. If you are smartly rethinking your first-time manager offering, here are five elements to consider including.

• Retention: Providing detailed information on new role expectations and team contributions, reducing the uncertainty, frustration, and burnout that leads to attrition.
• Knowledge Transfer: Communicating with key stakeholders to ensure continuous project management and workflow.
• Recruitment: Making the hiring process as seamless as possible so that managers can quickly select and onboard new talent for vacant roles.
• Talent Management: Facilitating consistent and timely performance evaluations for and engagement with direct reports.
• Internal Mobility: Clarifying manager career paths and opportunities for internal movement and transition.

A Futurist's View of the Post-Pandemic Workforce

Given that I wrote a book about the rapid transformation of work as we knew it back in 2018, people often ask me what has surprised me about how human capital is evolving today. As a Workforce Institute Board Member, I’d like to share my topline thoughts, some of which have been derived as the result of quantitative research, and others which came about through engagement with organizations and futurist groups such as the Association of Professional Futurists (APF), the Future Today Institute, the Grey Swan Guild, and the foresight certification program I recently completed with the University of Houston.

The Acceleration of What We Saw Coming

Pandemic or no pandemic, several workforce-related trends were inevitable, including the rise of the gig economy, the contract workforce, internal talent marketplaces, and talent assembly – in which teams are constructed from different types of workers to solve specific problems in hot areas of the business.

We also surmised that organizations would begin to look closely at how human capital quantitatively drives businessvalue; the use of Big Data, analytics, and executive dashboards to determine what is and isn’t working in talent acquisition, learning, scheduling, and performance; the use of artificial intelligence (AI) to combat unconscious bias and measure productivity; and the focus on data quality, integration, and governance.

The shift in the flow of work due to new players like Facebook, Microsoft, and Amazon entering the online collaboration market was expected, as was theincreasing popularity of curated learning content by in-house subject matter experts, personalized course recommendations, and targeted certifications and microcredentialing. Given the technology available today, there is no reason individuals shouldn’t upskill and reskill using all the resources at their disposal, and at their own pace and convenience.

What Has Surprised Me

There have been a few head scratchers along the way. The first involves digital transformation. It is a bit disappointing how, during the pandemic, some organizations have simply slapped in-office processes up online. That was fine for the first six months of the crisis, but now it’s time to move on. One size doesn’t fit all. We must permanently adapt certain processes to be antifragile and an effective mix of high tech, high touch.

Also, with respect to digital transformation, it surprises me that no one is talking about what we’ll do when we are entirely dependent on technology and it breaks, what happens when it gets seriously hacked, what happens when we have bandwidth challenges and access inequity, what happens when there are too many systems and usability and adoption falter, and what data and privacy concerns will arise with increased employee monitoring. In my opinion, these are issues that every company should be closely tracking.

While the labor shortages occurring as a result of demographic shifts like baby boomer retirement and smaller generational cohorts like X and Z were anticipated, organizational attitudes toward post-pandemic employee retention are not. Many companies are currently issuing decrees about exactly when people should return to the office and how and when they should work. After a successful 18-month trial of much greater flexibility, this is not going to fly with top (and increasingly rare) talent, and I fear a “great resignation” is about to take place.

Finally, I’m perplexed that more leaders aren’t acknowledging that they were caught completely off guard by the pandemic and are now engaging in strategic foresight to be adequately prepared for what’s certain to be future disruptions.

While we can’t predict the future, we have a responsibility to look around corners as best we can and plan for a variety of potential scenarios. I look forward to continuing to be part of this process!

This post was originally published on the Workforce Institute blog.

Career Durability: Ensure You Have a Job As Long As You Want One

You might remember that last fall, I helped DeVry University with a survey about workplace sentiment during the COVID-19 pandemic. At a time when employees should be feeling recognized and celebrated, nearly one in four employed Americans said they believed that American workers are not valued. And, more than a third of survey respondents claimed that based on their employer’s actions since the start of the pandemic, they feel disposable.

Were these feelings valid? Could employers actually take or leave employees, not caring if they were successful or unsuccessful, contributing or not contributing, employed with the company or leaving to go somewhere else?

The workforce is changing in major ways. The pandemic sped up a movement from strict scheduling to flexible “work on your own time” engagements. Prior to COVID-19, we were already seeing smart machines and automation as part of daily work, and the tremendous growth of the gig economy.

Taken together, these trends show that the old ways of sustaining a career no longer work. In past decades, you could go to college or a trade school, get a degree, and use the skills associated with that degree to work for one – or maybe a few – organizations over the course of your working life.

That is no longer the case. Jobs – and the skills required for those jobs – are changing rapidly.

In these times, nothing is certain except change, and this is unnerving. In fact, Ceridian’s 2021 Pulse of Talent report, which surveyed more than 5,000 people across five regions, found that 66% of individuals are taking job security into account more now than before the pandemic.

Career durability is a ticket to long-term security

To avoid feeling – and indeed being – disposable, today’s employees need to be the leaders of their own careers. They must build what we call career durability.

Career durability involves acquiring the skills, mindset, and knowledge to be an engaged and productive member of the workforce – continuously. On LinkedIn, I explained career durability as including these five areas:

• Hard skills: skills that allow you to complete tasks in a specific job.
• Soft skills: skills for collaborating effectively with others.
• Applied technology skills: skills that allow you to leverage available technology to do your job better.
• Institutional knowledge: job or industry expertise gained through experience.
• Growth mindset: being willing to improve, learn, and reconsider existing ways of doing things.

For more where this came from, read the full article at the Ceridian Dayforce Wallet blog.

How You Get Paid is a Pretty Critical Job Consideration

When looking for work, we tend to think about certain key factors. Will the job be something I enjoy doing for many hours per day? Will I get along with my coworkers? What’s the salary or hourly rate?

But we might forget about a simple question that can make or break our financial livelihood: How easy or difficult will it be to get paid by my new employer?

Think about what happens when you aren’t paid accurately or on time. You might have to spend a lot of time going back and forth with your employer’s accounting department. You might not be able to make your rent, or you may need to eat into your savings. In other words, “how you get paid” is far more than an administrative detail, and treating the subject as an afterthought is a mistake.

Several years ago, I worked very hard as a birthday party hostess for a new children’s play center. I earned $11 per hour, but when my employer realized I was receiving up to $100 a day in customer tips, they cut my hourly pay by 50%. I wasn’t able to buy a car as planned that year due to the unexpected loss of income, and from that moment forward, I gave a great deal of attention to pay. What is it going to be, how will I get the money, and how can I ensure I fairly receive it?

The next time you apply to a new employer, here are three things to keep in mind.

What is the pay structure – and is it legal?

This is an especially relevant question if you are thinking of working for a small business or startup. Your new employer should have a plan in place for paying employees in accordance with the Equal Employment Opportunity Commission and the Fair Labor Standards Act in the U.S. This means that it must:

• Procure an Employer Identification Number (EIN)
• Ensure new employees file a W-4 form
• Schedule pay periods that correspond to IRS tax withholding
• Have a payroll administration system
• Report payroll taxes regularly
• Have policies in place for overtime, sick and vacation time, and other paid time off (PTO)
• Understand what constitutes an employee versus an independent contractor and is classifying workers correctly

To determine if your target company is a reputable business, check out online databases such as FEIN Search, Dun & Bradstreet, Experian, and Guidestar. For a fee, you can gain access to an organization’s EIN and current financial standing.

Note that if you are applying to a large company with many offices or locations, it’s probably safe to say it checks the right boxes. You should, however, confirm the details with the human resources professional managing your hire.

What are employees saying?

When deciding to take any new job, it’s worthwhile to ask how people in your role today feel about their experience. If at all possible, try to meet these workers during your interview process.

The conversation can be casual, but should include questions like: “What’s a normal day like working here?” “Do you feel your manager values and appreciates you?” And on the topic at hand: “Is getting paid simple and reliable?”

A Glassdoor search is useful in uncovering potential red flags because comments are often published by former employees, and therefore likely to be both honest and informative. Alternatively, take a look at your own network to see if you’re connected to someone who works there (or are connected by a degree of separation) to gather additional intel.

For the rest of the piece, check out the Ceridian Dayforce Wallet blog.

Are You Managing Data Responsibly?

New AI-driven health tracking technologies are being used by organizations to curtail the spread of the coronavirus by monitoring and recording patrons’ and employees’ temperatures and locations to determine whether they may be a high-risk of spreading the disease. With many data-related privacy and ethical questions about this approach still unresolved, businesses looking to reopen in the new normal will have to grapple with whether or not to deploy these technologies and, if they do, how they should go about it.

Technology

At a June 2020 virtual conference about the COVID-influenced economy, futurist Benjamin Pring of IT services consultancy Cognizant spoke about the inevitable rise of surveillance technology by governments and businesses. Much like the aftermath of 9/11, the new security systems implemented during COVID-19 will most likely be here to stay, he said.

One example of the technology he was talking about comes from French "3D semantic camera" company Outsight, who has developed autonomous laser technology that uses factors like bare faces (i.e. without masks), higher-than-average body temperature and proximity to other people to identify “high spread risk” individuals within large crowds. Companies, like real estate management or security firms, can use this technology to streamline safety enforcement in an effort to keep transmission rates low.

And as the Washington Post reported in April 2020, if you enter the City Farmers Market in Atlanta or one of the Wynn Resorts hotels in Las Vegas, you can expect to be discreetly informed if you register as feverish — and may even be asked to leave.

Even in public places that operate on a smaller scale, business owners and managers are deploying thermal “healthcams.” Organizations like pharmacies, banks and restaurants are using solutions like Vivotek, which checks the number of people entering and exiting a facility. The smart camera and analytics system monitors lines and points of entry with more frequent social interaction. Other businesses are using social distancing wristbands that ring when two people stand less than six feet apart. Fitted with Bluetooth, the band tracks the wearer’s physical connection points in case the establishment later needs to track an infection.

Privacy

The biggest concern with this type of surveillance involves informed consent — the responsibility of the organization to make the appropriate efforts to communicate to those being tracked what data is being collected and how it is being processed. Some customers may be uncomfortable with automated systems routinely follow individuals through public places and record their data, and the bigger the crowd, the less likely it is that every customer will understand how they’re being monitored, and the implications of the surveillance.

For the rest of the article, head over to the AMEX Business site.